Marketo Reviews in July 2026: User Ratings, Pros & Cons

"a little slow but its a great way to manage your database"

What do you like best about Adobe Marketo Engage? token ability on thefolder level is really great What do you dislike about Adobe Marketo Engage? the slow system response when running lists. could use an UNDO button What problems is Adobe Marketo Engage solving and how is that benefiting you? duplicates

"Barely scratched the surface..."

What do you like best about Adobe Marketo Engage? I like the ability to use predictive content and web personalization to better target our audience What do you dislike about Adobe Marketo Engage? Nothing towards the software, implementation hasn't been very well managed. Recommendations to others considering Adobe Marketo Engage: Have a clear structure and plan for implementation. Having a basic understanding of program structure and nomenclature will be a huge advantage. What problems is ...

"New Marketo User"

What do you like best about Adobe Marketo Engage? I love the intuitive interface... and the new User Experience just released looks ever better!! What do you dislike about Adobe Marketo Engage? That we aren't advanced enough to utilize all of the cool things Marketo offers. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are ultimately using the analytics to show our execs our impact on ROI. We have identified so many areas where our company can improve and ...

"Marketing/Communications Manager"

What do you like best about Adobe Marketo Engage? I enjoy creative strategy fleshing out campaign ideas, mixed media integration then writing/fleshing out marketing pieces. What do you dislike about Adobe Marketo Engage? I dislike management of the overall project and assigning ownership of the people. Recommendations to others considering Adobe Marketo Engage: Yes, I think what I've seen is really cool and can benefit what we do/need, but still have a lot to learn. What problems is Adobe ...

"Director of Business Development "

What do you like best about Adobe Marketo Engage? Attribution Data, however, in our org - I work closely with marketing What do you dislike about Adobe Marketo Engage? I'd like to see more emphasis on ABM [I know it is being rolled out] What problems is Adobe Marketo Engage solving and how is that benefiting you? Not enough granular insights for attribution as I would prefer

"Probably the best to do at what it does"

What do you like best about Adobe Marketo Engage? Frankly the integration and ability to send at scale is unmatched. What do you dislike about Adobe Marketo Engage? The interface is pretty ugly, the logic, while consistent, isn't super intuitive for people unfamiliar with MAT tools What problems is Adobe Marketo Engage solving and how is that benefiting you? Inbound largely matches well here.

"Marketing automation made easy"

What do you like best about Adobe Marketo Engage? Im able to connect my sales and marketing departments to drive better sales with automated workflows. What do you dislike about Adobe Marketo Engage? Add-on's are expensive and not up to par. Recommendations to others considering Adobe Marketo Engage: Use the whole platform, not just for emails! What problems is Adobe Marketo Engage solving and how is that benefiting you? CX monitoring.

"Robust platform that allows for a lot of flexiblity"

What do you like best about Adobe Marketo Engage? program and campaign management. lifecycle management. program success reporting What do you dislike about Adobe Marketo Engage? no way to analyze groups of opportunities with out of the box functionality What problems is Adobe Marketo Engage solving and how is that benefiting you? lead and contact management. improving the funnel velocity

"Dan's Review"

What do you like best about Adobe Marketo Engage? The product is intuitive and easy to use. Learning how to use Marketo has been pretty easy. What do you dislike about Adobe Marketo Engage? Sometimes I have issues with A/B testing emails with email programs. What problems is Adobe Marketo Engage solving and how is that benefiting you? We're sending webinar emails and nurturing leads with our business solution emails.

"Marketo is great for automation"

What do you like best about Adobe Marketo Engage? The ability to set up programs and the insight we can see. What do you dislike about Adobe Marketo Engage? It takes a long time to run reports sometimes. What problems is Adobe Marketo Engage solving and how is that benefiting you? Benefits are ability to gain insight to see what our programs are working and what needs to be improved