Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great marketing automation software for SMB companies"

What do you like best about Adobe Marketo Engage? MArketo is pretty easy to use. The nurture programs and RCE are very powerful tools. What do you dislike about Adobe Marketo Engage? API is a joke. It is almost useless. Report is weak as well good thing they have RCE which made it a bt better but still lacking. Recommendations to others considering Adobe Marketo Engage: If you plan on integrating Marketo with other systems, or if you are a large enterprise customer, do not pick Marketo. Go ...

"Marketing Communications Manager"

What do you like best about Adobe Marketo Engage? Ability to sent targeted, automated campaigns and track results What do you dislike about Adobe Marketo Engage? wish it had a more visual type of campaign builder that you could drag and drop What problems is Adobe Marketo Engage solving and how is that benefiting you? tracking marketing results back to a sale, more targeted campaigns, and streamlining processes for better efficiency

"Marketo Review"

What do you like best about Adobe Marketo Engage? Excellent solution for marketing automation and engagements solutions with prospects and customers. What do you dislike about Adobe Marketo Engage? Nothing, Marketo is an excellent, robust system. What problems is Adobe Marketo Engage solving and how is that benefiting you? Personalization with leads and contacts, ABM strategies, nurture campaigns.

"Areas for improvement, but overall we enjoy it"

What do you like best about Adobe Marketo Engage? The interface for MKTO is very-user friendly. Basic items are very easy to complete: list imports, email campaigns, landing page development, smart campaigns etc., I really like the drag and drop feature for developing Flows and Smart Lists. What do you dislike about Adobe Marketo Engage? I think there's a lot of area for improvement with landing page and email templates they provide to customers. They recently released a 2.0 email editor ...

"Sales & Business Development Manager"

What do you like best about Adobe Marketo Engage? Outreach. A/B Testing. We need to know what type of content people will gravitate to. We find that our e-book outreach and our how to outreach does better than our video and that seems to be different than the norm. What do you dislike about Adobe Marketo Engage? Too many options. We need to have more detail around the bounce backs and the why behind a DNC if possible. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Marketo, the awesome success tool"

What do you like best about Adobe Marketo Engage? Ease of use, segmentation, dynamic content, A/b testing. What do you dislike about Adobe Marketo Engage? De-dupe program and deliverablity solution to be offered without extra cost. Recommendations to others considering Adobe Marketo Engage: You can trust Marketo! What problems is Adobe Marketo Engage solving and how is that benefiting you? Service level agreement, data normalization, Demand generation

"Marketing Nation"

What do you like best about Adobe Marketo Engage? I really love the way you van make automaions with marketo. But the best thing that i want point out is the amazing analytics and the integrations offered! For sure a 5 stars tool What do you dislike about Adobe Marketo Engage? The dashboard experience could be better in my opinion but generally the tool is a top tool for enterprise companies What problems is Adobe Marketo Engage solving and how is that benefiting you? Well for sure it ...

"Best marketing automation tool"

What do you like best about Adobe Marketo Engage? it's a user friendly interface, so everyone can use it. What do you dislike about Adobe Marketo Engage? it's still buggy. Sometimes I have to reload the page to keep working. it takes time. What problems is Adobe Marketo Engage solving and how is that benefiting you? speed in developing assets

"Eye Opening"

What do you like best about Adobe Marketo Engage? Customization of content and dynamic lists What do you dislike about Adobe Marketo Engage? Current UI is a bitt out of date, but the new update is nice! What problems is Adobe Marketo Engage solving and how is that benefiting you? Pre and POst event communications to bridge Digital and Field efforts.

"Marketing/Communications Manager"

What do you like best about Adobe Marketo Engage? I enjoy creative strategy fleshing out campaign ideas, mixed media integration then writing/fleshing out marketing pieces. What do you dislike about Adobe Marketo Engage? I dislike management of the overall project and assigning ownership of the people. Recommendations to others considering Adobe Marketo Engage: Yes, I think what I've seen is really cool and can benefit what we do/need, but still have a lot to learn. What problems is Adobe ...