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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1451-1460 out of 2430

KM

Kendale M

04/25/17

2.5 out of 5

"Built for Enterprises"

What do you like best about Adobe Marketo Engage? Marketo has a sleek design and rich user interface. Training was great (but costly). What do you dislike about Adobe Marketo Engage? Once our team started using Marketo, we began to notice simple reporting features (i.e. click to see who responded) was not that simple in Marketo. You had to build separate reports for every email otherwise the information was not available. This became cumbersome to our relatively small team of digital ...

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AG

AJ G

04/25/17

5 out of 5

"Great Experiences with Marketo - Looking forward to the new features"

What do you like best about Adobe Marketo Engage? Coming from other marketing automation tools, I've enjoyed how intuitive the technology is. It's easy to learn, easy to use and easy to fall in love with. What do you dislike about Adobe Marketo Engage? It can be a bit slow at times and is can time out after some time, but it doesn't impede on my work that much. What problems is Adobe Marketo Engage solving and how is that benefiting you? N/A

MR

Megan R

04/25/17

5 out of 5

"New Marketo User"

What do you like best about Adobe Marketo Engage? As a new user, I really enjoy the ability to access training sessions, user forums and step by step guides. What do you dislike about Adobe Marketo Engage? I don't have a lot to dislike yet, still figuring out if my dislikes are really just training gaps. What problems is Adobe Marketo Engage solving and how is that benefiting you? immediate insights into our email successes and failures. Easy analytics to campaign analysis.

AU

Anonymous User

04/25/17

5 out of 5

"Love Marketo and the new UX updates!"

What do you like best about Adobe Marketo Engage? I like how helpful customer support is. Even though I've run into many issues using Marketo, customer support is really prompt at responding to tickets which is really helpful in the middle of running a campaign with time constraints. What do you dislike about Adobe Marketo Engage? I disliked that it wasn't very user friendly. The only other program I'd used similar to Martketo was Hubspot and Mailchimp and I found them more user friendly ...

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NG

Nick G

04/25/17

4.5 out of 5

"Lots to learn, needed help deploying, but happy with where we've come"

What do you like best about Adobe Marketo Engage? Complete integration with Salesforce with great insights into top of the funnel stats. What do you dislike about Adobe Marketo Engage? Landing page / email / form design. Not nearly as easy to use, or good looking as other platforms like Hubspot or Unbounce. What problems is Adobe Marketo Engage solving and how is that benefiting you? ROI, which programs to focus on, lead quality, faster sales cycle.

AU

Anonymous User

04/25/17

4.5 out of 5

"Demand Gen Marketing Specialist"

What do you like best about Adobe Marketo Engage? How easy it is to use. I feel like i am organized when using Marketo What do you dislike about Adobe Marketo Engage? As of right now there isn't something I dislike. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using Marketo for our campaigns

RS

Rebekah S

04/25/17

5 out of 5

"Marketo is awesome!"

What do you like best about Adobe Marketo Engage? I love discovering new features of the platform, every day. I love being able to implement a tool that enables my marketing team to be successful. What do you dislike about Adobe Marketo Engage? limited reporting capabilities, RCA is not customizable. What problems is Adobe Marketo Engage solving and how is that benefiting you? Capturing all of our marketing programs, being able to track and report our successes

AU

Anonymous User

04/25/17

5 out of 5

"great product"

What do you like best about Adobe Marketo Engage? automated email logic, highly productive. Great product. What do you dislike about Adobe Marketo Engage? user interface could be updated, but why break a good thing. Can at times be a little slow/buggy. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automation

TM

Taylor M

04/25/17

5 out of 5

"Marketo - Making my life easier"

What do you like best about Adobe Marketo Engage? Marketo is very robust in and of itself, but start to look at all the different integration partners and Marketo begins to shine even more. Marketo is allowing us to continue to push the envelope in what we do as marketing automation specialists. What do you dislike about Adobe Marketo Engage? Some aspects of Marketo aren't always the most intuitive and even some of the greatest features within the program aren't highlighted in training. We ...

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AU

Anonymous User

04/25/17

4.5 out of 5

"regional director"

What do you like best about Adobe Marketo Engage? User Groups marketing discussions content solution What do you dislike about Adobe Marketo Engage? nothing at all- love it all- like it all What problems is Adobe Marketo Engage solving and how is that benefiting you? Leadscore-forms- easy of access

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].