Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Eloqua to Marketo. Happier with Marketo."

What do you like best about Adobe Marketo Engage? I like the organization and campaign structure of Marketo better than what Eloqua has to offer. What do you dislike about Adobe Marketo Engage? I dislike how slow Marketo can be at peak hours of the day. That's about it. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are solving the need for easy campaign creation and execution. I've realized the benefits of having campaigns organized well.

"The Marketing Automation solution for any marketing team"

What do you like best about Adobe Marketo Engage? Customization: - The flexibility of Marketo’s tools (especially smart campaigns, programs, tokens, and segmentation) allows users to customize and create processes to meet any marketing team's need. Ease of use: - The creation of email and landing page templates and the ability to clone programs and campaigns allow for both time-saving and fewer errors in creation Resources: - World-class Community enabling users to come together to share ...

"I love Marketo's functionality"

What do you like best about Adobe Marketo Engage? The ease of nurturing campaigns easy to set up What do you dislike about Adobe Marketo Engage? that we don't use all of the functionality What problems is Adobe Marketo Engage solving and how is that benefiting you? lead scoring and nurturing

"Why Marketo beats all the other tools"

What do you like best about Adobe Marketo Engage? Not super complicated like Eloqua but not so limited like Pardot and Hubspot. I can get the complicated stuff done in a much easier way. I also love the chat support function because sometimes I need a quick answer to what I am working on. What do you dislike about Adobe Marketo Engage? Marketo allows you to do the same thing multiple ways which can get confusing at times. Especially if you take over someone else's instance and have to ...

"The Matketing Automation Tool I like the most, but buggy as hell"

What do you like best about Adobe Marketo Engage? I like how easy is to find everything, setup marketing programs and how different it is from any other Marketing Marketing Automation tools. I also like the new look and feel. What do you dislike about Adobe Marketo Engage? I hate how buggy it is. Specially when creating emails based on modules it crashes again and again and I have to refresh the page, taking more time than usual. What problems is Adobe Marketo Engage solving and how is that ...

"Best Automation Software I've Used"

What do you like best about Adobe Marketo Engage? Interface is user-friendly, intuitive, and simple to navigate. Have used other similar products (Eloqua, Marketing Cloud) -- Marketo is by far the best I've used. What do you dislike about Adobe Marketo Engage? Archiving -- I wish there was an easier way to archive programs without deleting them (or just creating one "Archive" folder). What problems is Adobe Marketo Engage solving and how is that benefiting you? Customer engagement, product ...

"marketing automation for the data scientist!"

What do you like best about Adobe Marketo Engage? integration with salesforce, flexibility, database management What do you dislike about Adobe Marketo Engage? can run slow, too many ways to do the same thing What problems is Adobe Marketo Engage solving and how is that benefiting you? full lifecycle reporting, drip nurtures

"Best Marketing Automation Software on the Market"

What do you like best about Adobe Marketo Engage? It's hard to choose one thing about Marketo that I love. That being said, I find their software to be one of the most intuitive out there. Without any training, you could set up and send an email within minutes. The way the platform is set up allows for users to quickly find what they need and execute complex campaigns. The Marketo Community is one of the greatest resources you can use to educate yourself about the tool and collaborate with ...

"Essential to all digital marketing of the 21st century "

What do you like best about Adobe Marketo Engage? Personalization and detailed data to better utilize existing marketing resource and data What do you dislike about Adobe Marketo Engage? Customer support is limited and implementation is not smooth. Runs into a lot of technical issues while implementing and not enough help from Marketo to set up What problems is Adobe Marketo Engage solving and how is that benefiting you? Better quality leads and more insight into digital marketing campaign ROI

"Powerful tool, lot to learn"

What do you like best about Adobe Marketo Engage? I have just scratched the surface for what Marketo can do. I love putting puzzles, and my favorite is when the pieces all come together and we meet our marketing objectives. What do you dislike about Adobe Marketo Engage? I wish it were more intuitive in searching for the logic and triggers I need. I do feel some of that is because I'm relatively new to marketing automation. Recommendations to others considering Adobe Marketo Engage: I would ...