Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Create to Build And Automate Complex Scenarios"

What do you like best about Adobe Marketo Engage? Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable. What do you dislike about Adobe Marketo Engage? I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a ...

"Marketo is the center of my entire marketing org"

What do you like best about Adobe Marketo Engage? Marketo has the most flexibility and customizability of any other marketing automation platforms we evaluated. Marketo also scales easily as we grow, and its open ecosystem allows me to add the other capabilities that I need for our specific business. What do you dislike about Adobe Marketo Engage? Marketo runs slowly at times, although it has been getting better. It also requires quite a bit of set up to truly get lasting value from ...

"Great for automation and reporting"

What do you like best about Adobe Marketo Engage? The ease of use and the amazing customer (as well as community) support What do you dislike about Adobe Marketo Engage? Reporting could be a bit more customizable What problems is Adobe Marketo Engage solving and how is that benefiting you? It's extremely easy to set up nurturing campaigns as well as syncing programs with third party vendors for tracking. Also makes it a breeze to attribute leads and successes to the right campaigns and programs.

"Simply the best out there"

What do you like best about Adobe Marketo Engage? I love the ability to integrate seamlessly with many other platforms. Everything flows into Marketo wonderfully and makes my life easy What do you dislike about Adobe Marketo Engage? We don't use the reporting since it needs to be added Recommendations to others considering Adobe Marketo Engage: We did an extensive review of all marketing automation platforms and I would recommend to everyone to do the same, but know Marketo will usually ...

"CRM from an Entry-Level Data Analyst's view"

What do you like best about Adobe Marketo Engage? Once set up, CRM lead and opportunities automation with checks. Allows users to be able to easily enter lists of data into a CRM database but with checks that stop incomplete data or poor data from being entered into the system. What do you dislike about Adobe Marketo Engage? Marketo does not support trade show functionality and integration as well as I would like it to. Recommendations to others considering Adobe Marketo Engage: See ...

"Great Software, Poor Account Management"

What do you like best about Adobe Marketo Engage? Great marketing automation tool that allows marketers to track omni-channel touches for complete visibility of the influence on a prospect. Lots of integration options that are easy to set-up. Best in the market for operations leaders that need advanced segmentation and automation of backend processes. What do you dislike about Adobe Marketo Engage? The new community has also greatly deteriorated from what it once was - difficult to navigate ...

"Decent learning curve, but useful software"

What do you like best about Adobe Marketo Engage? I like that my database is incorporated, it allows me to sort things into clean lists, and it syncs with Salesforce. What do you dislike about Adobe Marketo Engage? I dislike the learning curve. I find it not always super intuitive. For example, I have to be very careful as I'm importing and handling leads, as it's synced with my SalesForce and can screw things up if I'm not careful. It can also be very slow, depending on the ...

"Great for data management and email automation"

What do you like best about Adobe Marketo Engage? The flexibility of the software. Of course, no software is going to enable you to do every single thing your brain can come up with, but Marketo comes pretty close! We are able to market like never before through engaging streams of content and gather data through engagement programs and progressive profiling. Having our leads database, emails, engagement streams, and landing pages all in one tool enable us to really streamline our ...

"our marketing world"

What do you like best about Adobe Marketo Engage? I like the analysis power of Marketo, and that we can set it up to be as smart as we need it to be, reacting when we as marketers can't, and streamlining our basic content creation and distribution processes. Marketo has proven integral to our organizations' day to day operations and everyone some sales to customer success is actively using our instance. What do you dislike about Adobe Marketo Engage? There can be slow load times and often ...

"Marketing expert"

What do you like best about Adobe Marketo Engage? The integration and the new apis, always innovating What do you dislike about Adobe Marketo Engage? the learning path for the new capabilities What problems is Adobe Marketo Engage solving and how is that benefiting you? demand generation