Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo is a complete blessing"

What do you like best about Adobe Marketo Engage? I love so much about Marketo it's hard to know where to begin. Marketo has allowed us to set up nurture streams to nurture our leads through our sales process in a seamless way, with no attention needed from us on a day-to-day basis. These nurture streams allow us to capture content and sync the information to salesforce so our recruiters can understand what our leads are doing and how they are interacting with our email and web presence. ...

"Granular control for those who know what they're doing"

What do you like best about Adobe Marketo Engage? You can control a lot about the way marketing is done. As long as you know what you're doing, you have a lot of control over how your campaigns work and how stuff is scored. What do you dislike about Adobe Marketo Engage? It requires a lot of expertise to be comfortable, but once you understand what's going on and get the logic of the product, it's very powerful. Recommendations to others considering Adobe Marketo Engage: Invest in knowing ...

"Long-time Marketo User & Lover"

What do you like best about Adobe Marketo Engage? It's advanced power and capabilities - above and beyond other marketing systems I have used. What do you dislike about Adobe Marketo Engage? Big learning curve for people with no experience. Recommendations to others considering Adobe Marketo Engage: It is a robust system that works best for larger organizations with a developed marketing team and strategy. What problems is Adobe Marketo Engage solving and how is that benefiting you? Major ...

"Good experience with this powerful tool"

What do you like best about Adobe Marketo Engage? Marketo is a powerful tool for email marketing automation, complete with metrics and design capabilities. It allows for targeted emailing with attribution models, and syncs well with Salesforce, giving you control over your email system while following industry best practices. What do you dislike about Adobe Marketo Engage? All of the things I dislike about Marketo have to do with the way in which my company has structured our instance of ...

"The tool for people who like to do interesting things with their marketing technology"

What do you like best about Adobe Marketo Engage? Marketo's flexibility allows you to execute any campaign idea that you have, with full control over your tools and the results. The product continues to rapidly innovate to keep up with the market, so new features are rolled out all the time to meet new needs. I also enjoy participating in the active community around the product. What do you dislike about Adobe Marketo Engage? There is a steeper learning curve than many tools to do very ...

"As good as the people who set up the integration..."

What do you like best about Adobe Marketo Engage? The best part about marketo is it's integration with Salesforce. I like that I can track lead engagement straight from an account page in SFDC. What do you dislike about Adobe Marketo Engage? The team that set up the integration and designed out lead scoring really did a terrible job. Things went much more smoothly when we were using Hubspot. Recommendations to others considering Adobe Marketo Engage: This is an excellent resource if ...

"Marketo "

What do you like best about Adobe Marketo Engage? It's intuitive in its integration with salesforce and everyone recognizes the brand What do you dislike about Adobe Marketo Engage? If you don't have thorough training on it you will get very easily lost. In terms of the sf integration, if your salesforce isn't built out well you will have a big mess on your hands Recommendations to others considering Adobe Marketo Engage: They've done a lot right at marketo as they're worth a fortune as a ...

"Great product, terrible support."

What do you like best about Adobe Marketo Engage? Marketo is very complex and can offer a lot through configurations and integrations. It's been very helpful for us to setup, execute, and monitor ongoing campaigns with multiple success paths. The SEO dashboard has also gotten significantly better during product releases. What do you dislike about Adobe Marketo Engage? Their support is terrible. I can sign for additional Sales Insight seats and it will take months before someone will deliver ...

"Solid MAS with room for customization"

What do you like best about Adobe Marketo Engage? Great system for orchestrating your Marketing Automation. The functionality of flows and smart lists allows smart marketers to execute creative and effective marketing campaigns. What do you dislike about Adobe Marketo Engage? The tree system of navigation is a little bit clunky. It is hard to audit what exists and what flows/automations are running. This is especially challenging when you inherit a Marketo instance that has been built by ...

"Marketo MA"

What do you like best about Adobe Marketo Engage? Easy to use on the surface, extremely robust, to use properly need content developed and campaigns for nurture tracks. What do you dislike about Adobe Marketo Engage? Although easy to use on the surface, since it is robust it is difficult to develop the nurture flows due to content requirements. Therefore, need to understand the objective & build toward that end. Recommendations to others considering Adobe Marketo Engage: Develop your long ...