Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Very powerful marketing tool"

What do you like best about Adobe Marketo Engage? One of the best marketing automation tools! Very flexible and powerful What do you dislike about Adobe Marketo Engage? Quite expensive and not flexible with licensing. API quotas are terrible! Recommendations to others considering Adobe Marketo Engage: Consider price and licensing upfront because switching would be difficult. What problems is Adobe Marketo Engage solving and how is that benefiting you? We do our marketing automation with ...

"Marketo Review "

What do you like best about Adobe Marketo Engage? Tracking program performance, having one system that organizes all marketing activities, lead generation and tracking, nurture streams, and reporting. What do you dislike about Adobe Marketo Engage? In order to get further insights/reporting a significant investment is required. Can be hard to get answers/support, too, as they are so large. What problems is Adobe Marketo Engage solving and how is that benefiting you? Campaign performance, ...

"Changed my Marketing Career"

What do you like best about Adobe Marketo Engage? There's not enough I can say about Marketo! Since getting the tool, I've been in a different mindset on how to market to customers/leads. I've been thinking in campaigns and not random one-off email blasts. The tracking has also allowed me to prove the use and traffic to our social networks and helped me get ad spend for LinkedIn use which all ties to Marketo landing pages. The tool is amazing! What do you dislike about Adobe Marketo ...

"An Addictive Marketing Automation Platform "

What do you like best about Adobe Marketo Engage? What I like the most of Marketo is the power that it has to do really cool things that bring value to the business. From lead scoring and nurture programs to integrating it with Facebook and LinkedIn. With Marketo you can start with basic Marketing Automation techniques and slowly drive your activities into advanced Marketing strategies that could include all online and offline channels. What do you dislike about Adobe Marketo Engage? I ...

"Top Tier Marketing Automation Platform "

What do you like best about Adobe Marketo Engage? Top 5: - User interface is really intuitive and easy to navigate. - Great functionalities/capabilities compared to other platforms. - Extensive documentation and a very engaged user community. - Great connection between to SFDC. - Tokens make templatizing reoccurring campaigns quick and easy. What do you dislike about Adobe Marketo Engage? Bottom 5: - Email Insights - The intention was great and much needed but the execution was dreadful. ...

"Marketo - Engagement Marketing"

What do you like best about Adobe Marketo Engage? Marketo is an extremely powerful tool for marketers. There are many different campaign uses for Marketo regarding email, content campaigns or nurture campaigns or tying in ad campaigns. What I love most is the ability to gauge the overall engagement of a prospect/customer by tying together several different channel touchpoints in marketing. What do you dislike about Adobe Marketo Engage? One area that I would like to see improvement is in ...

"Marketo sets the bar high for other marketing automation platforms"

What do you like best about Adobe Marketo Engage? Marketo is a cloud-based marketing engagement platform built with marketers in mind above all else. The interface is easy to use and is very intuitive so new users are able to quickly learn how to harness its power. Marketo has enabled us to quickly develop and execute campaigns in minimal time (campaign cloning is AWESOME) with little reliance on technical/coding skills. My advice: Don't skimp on integration because when configured ...

"The most robust marketing automation solution "

What do you like best about Adobe Marketo Engage? Lead nurturing: Marketo makes it easy to move leads through the funnel. Lead scoring: Marketo's lead scoring allows us to score pretty much everything including demographic data points and behaviors. Programs: Marketo's programs allow for speed in development and deployment of marketing campaigns. Integrations: Flexible integration with Salesforce and webinar platforms. What do you dislike about Adobe Marketo Engage? Speed: Sometimes lists ...

"The Best in Class for a Reason"

What do you like best about Adobe Marketo Engage? I have worked with several marketing automation platforms, and what Marketo does better than anyone else is allow others to help innovate with a passionate Partner ecosystem. It allows others to build on top of the system and truly be a fully functioning Engagement Platform. What do you dislike about Adobe Marketo Engage? In Eloqua and Infusionsoft, solutions like Campaign Canvas provide a nice visual as to the logic of campaigns that ...

"Marketo is the MAP for us!"

What do you like best about Adobe Marketo Engage? Marketo's product allows me to confidently say, "I'm sure we can figure something out" each time I'm tasked with a new request. There is no "no" where Marketo is concerned. There are multiple ways to solve a problem, and Marketo allows you to define your own path. What do you dislike about Adobe Marketo Engage? Marketo definitely could improve on their customer support. While they hit SLAs I find them to be too long to be helpful, even with ...