Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Couldn't do without it"

What do you like best about Adobe Marketo Engage? Marketo is a tool kit and it enables us to build out a very advanced Marketing automation engine. We love the ability it gives our company, and it has become the backbone of our marketing efforts. From program execution to analysing the results in a multi-touch attribution format we can completely understand the effectiveness of our marketing efforts and where we can reallocate budget depending on the outcomes of programs. What do you ...

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like the wide range of integrations and ability to track campaign source using url parameters and munchkin code. I also like the available support. What do you dislike about Adobe Marketo Engage? I dislike that it is another system, separate from Salesforce and our other database, which can cause for confusion in reporting and looking up information as well as be time-consuming. Recommendations to others considering Adobe Marketo ...

"Marketo for a 3 person team"

What do you like best about Adobe Marketo Engage? How easy it is to clone and duplicate campaigns and emails. Once its built its amazing What do you dislike about Adobe Marketo Engage? It is not as intuitive as they make you think from day one. It has a classic file structure that isnt as modern as it seems from demos. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to send emails that are trackable and allows our sales team to know what is going on ...

"We have been testing the Marketo ABM module and have found it very limited compared to the hype."

What do you like best about Adobe Marketo Engage? There is some framework set up to help you organize for a project or set up accounts. Really it is best if you want to search your CRM for like accounts. Otherwise, we don't feel much value. Since we are focusing on ABM for key accounts we are unlikely to use this feature any time soon. What do you dislike about Adobe Marketo Engage? We just don't see the value for the investment. Not great for analytics and reporting, just limited. We will ...

"Efficient tool, Can be difficult to use"

What do you like best about Adobe Marketo Engage? I like how organized you can make it, but also how you can clone campaigns easier What do you dislike about Adobe Marketo Engage? I do not like how easy it is to go over the lead limit, also it is very easy to mess up a campaign. What problems is Adobe Marketo Engage solving and how is that benefiting you? It helps for our customer remarketing. I also like how all of their webinars are saved on their site to watch at a later date.

"Good for basic Marketing Automation"

What do you like best about Adobe Marketo Engage? easy user interface, very intuitive workflows What do you dislike about Adobe Marketo Engage? not very robust, there is a lot of functionality that is missing What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automation

"Great mid-range marketing automation tool "

What do you like best about Adobe Marketo Engage? Marketing is extremely intuitive and very easy to implement and use. What do you dislike about Adobe Marketo Engage? Sometimes it can be slow and buggy, otherwise it's a great piece of software. Long time to produce reports. What problems is Adobe Marketo Engage solving and how is that benefiting you? Great sales force integration.

"Marketo: Highly Recommend"

What do you like best about Adobe Marketo Engage? The overall use of the application is easy to learn and adapt to your specific needs. The application is easy to integrate into nearly all webcast platforms and with Salesforce for quick tracking of new and existing leads. The application allows for customization of various pieces in emails, nurture, drip campaigns, etc. What do you dislike about Adobe Marketo Engage? The overall application is quite out of date, visually speaking. There is ...

"Marketo Pros"

What do you like best about Adobe Marketo Engage? The ability to reach fans with interesting and engaging content in a timely manner. What do you dislike about Adobe Marketo Engage? The cost of the product is very high or a small business. What problems is Adobe Marketo Engage solving and how is that benefiting you? Create awareness and increasing sales through Marketo. Much easier for people to get the info you want them to read.

"Marketo has all we need and more "

What do you like best about Adobe Marketo Engage? Breadth and depth of its offering. It's a powerful tool that enables to create and measure marketing campaigns effectively and has a wonderful and active community to answer questions along the way. What do you dislike about Adobe Marketo Engage? Marketo really is meant to be used by a power-user. It takes a lot of exposure and practice to get good at navigating the tools and customising each action to your specifications. I don't ...