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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1391-1400 out of 2430

AU

Anonymous User

07/26/17

3 out of 5

"This would have been more positive if they had renewed their domain on time"

What do you like best about Adobe Marketo Engage? Although a little complicated at the beginning, with some practice Marketo becomes relatively user-friendly. It's the only marketing automation software I've used, so what I like best would be that it gets the job done. What do you dislike about Adobe Marketo Engage? Bad time for me to write this review considering their failure to renew their domain name yesterday, but what I don't like is that I am now two days behind on work due to a ...

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JC

Justine C

07/21/17

3.5 out of 5

"Marketo "

What do you like best about Adobe Marketo Engage? Integration of leads with salesforce and data implementation What do you dislike about Adobe Marketo Engage? The integration with salesforce is also a disservice because when it updates, you lose your information on salesofrce it makes for a very inefficient workflow. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing to a large number of prospect leads

KH

Kristin H

07/19/17

4 out of 5

"Automation with a lot of integration "

What do you like best about Adobe Marketo Engage? Marketo has become the hub of our marketing department. It has integrations with variety if sources and allows us to do a lot of things we didn't know we could do. What do you dislike about Adobe Marketo Engage? The integration with Microsoft Dynamics CRM is not great. Their support has a lot of rooms to be more helpful. The only valuable reporting comes from their upgrade. What problems is Adobe Marketo Engage solving and how is that ...

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AU

Anonymous User

07/15/17

5 out of 5

"It's not the tool, it's you"

What do you like best about Adobe Marketo Engage? Triggers and filter functionality , has some filters that eloqua doesn't have What do you dislike about Adobe Marketo Engage? The email flow, it isn't a canvas it's a list Recommendations to others considering Adobe Marketo Engage: It can be the right tool for you, check what you are trying to achieve What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing , email nurture , lead generation

AU

Anonymous User

07/14/17

5 out of 5

"Marketo has made my life so much easier!"

What do you like best about Adobe Marketo Engage? I love how simple Marketo makes email automation. It is user friendly and the interface is intuitive. What do you dislike about Adobe Marketo Engage? Marketo slows down our process sometimes, we do some complicated programs and it just can't handle it. Recommendations to others considering Adobe Marketo Engage: Make the switch, this company is invested in YOU. They want you to be successful and support you as much as they can to ensure that ...

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CF

Carol F

07/14/17

5 out of 5

"I have been using Marketo for over 8 years. It changed the way we did marketing, never looked back!"

What do you like best about Adobe Marketo Engage? Markets ease of use makes it easy and fun to use. What do you dislike about Adobe Marketo Engage? Out of the box reporting could be better. What problems is Adobe Marketo Engage solving and how is that benefiting you? Market has allowed us to connect with our customers and prospects in easy that we could not before. Lead generation and moving those leads down the funnel is easier and faster!

LH

Lisa H

07/12/17

4.5 out of 5

"Powerful tool to automate Marketing"

What do you like best about Adobe Marketo Engage? I like that there are multiple ways to accomplish something in Marketo. The Marketo Community is the best resource - I'm always learning from how others build campaigns and programs and will always get a response when I ask questions. What do you dislike about Adobe Marketo Engage? I find Marketo easy to use when I'm in it on a day to day basis. However, it's easy to forget the quirks and tricks if you're not a regular user. It's not always ...

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MH

Melanie H

07/11/17

5 out of 5

"Powerful marketing automation tool"

What do you like best about Adobe Marketo Engage? Marketo is the Ferrari of marketing automation tools. I have used it previously, and my company now uses it, although I personally am not a user. There are so many integrations possible through Marketo to track site visitors and email recipients (and more!). What do you dislike about Adobe Marketo Engage? I haven't found many issues with Marketo that haven't been able to resolve. One thing I did have trouble with at a previous company was ...

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AU

Anonymous User

07/11/17

4.5 out of 5

"Deeper understanding of customers"

What do you like best about Adobe Marketo Engage? -ability to see what landing pages your customers or prospects are spending time on -date stamped interaction...so I can see that a prospect was viewing a similar landing page/email a few weeks ago and tailor my approach What do you dislike about Adobe Marketo Engage? -syncing with salesforce can be a bit delayed...mostly by a few hours which isn't horrible What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo ...

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AU

Anonymous User

07/09/17

2.5 out of 5

"Easy to Use Email Marketing"

What do you like best about Adobe Marketo Engage? I love the safety nets in place before deploying a nurture campaign. Sending a plain text email takes no time at all for those quick one offs! What do you dislike about Adobe Marketo Engage? Interface looks a bit dated. Very bulky within the folders and email sends, hard to keep track if you are sending a lot of emails. Recommendations to others considering Adobe Marketo Engage: A Marketo admin is necessary in my opinion. What problems is ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].