Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Complex and powerful tool, lacking good support"

What do you like best about Adobe Marketo Engage? The user-interface is designed in a way that saves time and makes sense unlike other automation tools. The learning curve is steep, but well worth it once you understand. What do you dislike about Adobe Marketo Engage? The support portal is temperamental at best, logging a case often doesn't work. Resolution time can be long. Microsoft Dynamics features are far behind Salesforce features, and the integration can break. Recommendations to ...

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? - Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our ...

"Useful but Intense"

What do you like best about Adobe Marketo Engage? I like that it's growing and updating as marketing needs and consumers change. The online community is also really great and very helpful when you run into problems and need to troubleshoot. What do you dislike about Adobe Marketo Engage? It's a very high learning curve and it feels like Marketo tries to gauge every penny out of you for training. What problems is Adobe Marketo Engage solving and how is that benefiting you? Building ...

"Great!"

What do you like best about Adobe Marketo Engage? Easy to navigate through each of my activities. I like that you can search for your specific files by keyword, that makes it much simplier. What do you dislike about Adobe Marketo Engage? That it's been crashing for my company every 3 weeks. It seems like maybe it's not capable of hosting as much as we have? What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using marketo to A/B test our audiences - so it's ...

"Marketing Specialist"

What do you like best about Adobe Marketo Engage? User-friendly. Designing and duplicating emails is easy to do across different campaigns. The campaigns are easy to manage with different users. There are multiple ways to streamline campaigns across different platforms. What do you dislike about Adobe Marketo Engage? System issues - glitches in the software, the system going down, slow processing. I'd also like to see more improvements in template design and easier creation. Recommendations ...

"Versatile yet intuitive"

What do you like best about Adobe Marketo Engage? The best part about Marketo is the ability to get macro level analytical reports that our previous software failed to provide. What do you dislike about Adobe Marketo Engage? Constant log outs and errors while creating programs which causes some of my work to roll back every so often. Recommendations to others considering Adobe Marketo Engage: It's expensive but worth it! Our web traffic has vastly improved and no other option in my mind ...

"Marketo System"

What do you like best about Adobe Marketo Engage? The marketo templates are easy to use, personalize and navigate. What do you dislike about Adobe Marketo Engage? The load time to pull up anything is too long. Pulling reports is not easy. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to see our open rates and click through rates and adjust our messages accordingly.

"True Automation System"

What do you like best about Adobe Marketo Engage? Lots of functionality, structure way to think about integrated Marketing channel What do you dislike about Adobe Marketo Engage? Requires lots of learning and help to fully understand the power of the system. A full FTE is required to manage it properly. Not intuitive to learn neither. Recommendations to others considering Adobe Marketo Engage: Size and investment of your company What problems is Adobe Marketo Engage solving and how is that ...

"Can't Imagine Using Anything Else"

What do you like best about Adobe Marketo Engage? Marketo is a very intuitive platform. You can make nurture campaigns as simple or as complex as your business calls for. Support is great, and you really get the sense that the organization is listening to its customers. Also, they have a great onboarding program and robust user community. Additionally, they are constantly adding new functionality and have some really great offerings around personalization and ABM. What do you dislike about ...

"The Marketo experience"

What do you like best about Adobe Marketo Engage? The best part about marketo is the integration with our Wordpress website, eventbrite calendar, and landing pages. It collects all the data and tracks users that click through an email, so it is able to relay valuable information about a customers buying journey. What do you dislike about Adobe Marketo Engage? there is not much to dislike about marketo except it can get a bit pricey if you have a lot of contacts, so it really forces you to ...