Marketo Reviews in July 2026: User Ratings, Pros & Cons

"A sweet experience that can sometimes be bitter"

What do you like best about Adobe Marketo Engage? The ability to preview emails for both mobile and desktop in the same interface. What do you dislike about Adobe Marketo Engage? Marketo can be really unstable from time to time, and especially if you play around with the HTML within an email. Recommendations to others considering Adobe Marketo Engage: It's an excellent tool if you understand that Marketo is, at the end of the day, a software and will have some quirks. Do I find it perfect? ...

"Marketo"

What do you like best about Adobe Marketo Engage? Marketo is being used for its Email Marketing features at our organization. I like how it creates Email Campaigns quickly and Easily. Their fully responsive templates help customize emails across different device types/ What do you dislike about Adobe Marketo Engage? Not sure if it's a shortcoming on Marketo's behalf, but it has been challenging to link the Marketo data with data collect and stored from other sources. Recommendations to ...

"My Marketo"

What do you like best about Adobe Marketo Engage? Marketo is a platform that has endless possibilities. While there are a few kinks here and there - its a great tool that allows you to really engage with your leads and develop great marketing tools. What do you dislike about Adobe Marketo Engage? While understandably Marketo is a huge system, it takes a while to load certain things and constantly is asking you to refresh. I don't find email insights as useful as I hoped, nor friendly for ...

"Marketo Gets the Job Done"

What do you like best about Adobe Marketo Engage? We use marketo for marketing automation and it is the core of our email distribution. What do you dislike about Adobe Marketo Engage? There are too many ways to do things - it can be difficult to keep track of all the features. Recommendations to others considering Adobe Marketo Engage: Take advantage of their community What problems is Adobe Marketo Engage solving and how is that benefiting you? We are accurately tracking our click to open ...

"The Marketo platform has been the lifeblood of our campaigns, so much so we are adding more function"

What do you like best about Adobe Marketo Engage? The ability for us to manage all of our communications for events and trade shows along with regional campaigns based on products and services has been key for us. Being able to measure the effectiveness of each campaign and make course corrections almost immediately is a key feature. The integration of Marketo forms with calls to action on our website has helped us funnel leads to the correct teams, address issues and concerns, and deliver ...

"Excellent Software for Selling to Exsiting Clients"

What do you like best about Adobe Marketo Engage? I enjoyed the fact that Marketo enabled me to target existing customers. It's much more difficult to upsell an existing customer than to sell to a new one. Marketo filled in that gap for me. What do you dislike about Adobe Marketo Engage? I feel that they need to better bundle their services. They should also allow more customizable packages for both freelancers and corporations alike. Recommendations to others considering Adobe Marketo ...

"Happy to be using Marketo"

What do you like best about Adobe Marketo Engage? I love how I don't have to pre-schedule my entire automated campaigns all at once... much more flexible than Eloqua in that regard. Also really like how all my program-related assets can be stored in one place, together. What do you dislike about Adobe Marketo Engage? The Analytics section needs some serious work. Also, I really miss Eloqua's segment builder, it was much more powerful than Marketo's. Marketo's smart list UI is not user ...

"Finally Providing Results to Leadership"

What do you like best about Adobe Marketo Engage? We've had a decent content strategy in place for years, but were never able to provide tangible results in the form of names of leads, number of acquisitions from a campaign, a picture of activity, attribution of marketing sources, etc. With Marketo, we can not only push out distributions more effectively, but truly measure the impact of campaigns beyond vanity metrics. What do you dislike about Adobe Marketo Engage? There's a lot to learn, ...

"Great automation tool, very complex - definetly the top marketing automation program"

What do you like best about Adobe Marketo Engage? It's a very complex tool, you can do almost all marketing tasks and programs using this tool and it's easy to integrate with 3rd party tools. The rule logic are very easy to learn and it's practically a joy to "play" with tasks in Marketo What do you dislike about Adobe Marketo Engage? Sometimes the rules can be quite tricky, it would be a great plus if they invest more in usability rules. Recommendations to others considering Adobe Marketo ...

"Comprehensive, Easy to use, and Flexible Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Marketo is an easy to use platform that gives users the ability to create flexible and dynamic flows, fully customized emails and landing pages, and the ability to manage your data. All while being able to deeply integrate with our Salesforce database. What do you dislike about Adobe Marketo Engage? Sometimes Marketo, because of its flexibility, can be a beast to manage as the work flows get more complex. What problems is Adobe Marketo ...