Marketo Reviews in July 2026: User Ratings, Pros & Cons

"The platform is very robust, but sometimes too complex."

What do you like best about Adobe Marketo Engage? I like the fact that you can customize the experience based on your marketing needs. What do you dislike about Adobe Marketo Engage? The platform is not very intuitive. The templates are difficult to implement and often there are bugs that need fixing. Recommendations to others considering Adobe Marketo Engage: If you are a large, enterprise size company, Marketo is right for you. If you are a smaller company, another solution might be ...

"Web developer that uses marketo"

What do you like best about Adobe Marketo Engage? I do like how easy it is to create programs and send out emails and create landing pages. What do you dislike about Adobe Marketo Engage? My only frustration with marketo is that the forms do get blocked from security apps. The only way for a user to see the form is if they show the page as a whitelisted page. I think the forms should also have some kind of cookie validation to ensure that the user is getting to a 'thank you' page if they ...

"Looking forward to more from Marketo"

What do you like best about Adobe Marketo Engage? Community environment and strength of the platform as a top performer. I like the ability to be as complex as I need to around my business needs, or to dial things back and achieve a simplistic view, I especially like the deep nurturing. The community is great and people are very helpful, this environment feels right to me and I appreciate the continual improvements and how we're part of that process as a community. What do you dislike about ...

"Gets the job done...sometimes"

What do you like best about Adobe Marketo Engage? Marketo generally does what it's supposed to do and makes my life easier by programming mass emails in advance and reporting back on who opens them and when. What do you dislike about Adobe Marketo Engage? There is a lot. The user interface/editor leaves a lot to be desired. Did you know that the enter key doesn't do what you think it does? Apparently Shift+enter is the way to go. I am a fairly new user (past 6 months) and it just isn't as ...

"Immensely Complex/Powerful System "

What do you like best about Adobe Marketo Engage? Their API docs are pretty good. It has made it easy for us to build personal integrations if needed. Also they integrate with a lot of other vendors which makes the combination very powerful. With the integrations you are able to create very targeted and personalized campaigns. What do you dislike about Adobe Marketo Engage? They server environment could be better, but hopefully with their new partnership with Google that it will get better. ...

"Automation Innovation"

What do you like best about Adobe Marketo Engage? Simplicity + Power = Excellence! Dashboard and tools are simply but elegantly created, you never have to guess at what you are doing or hunt to find the features you need. What do you dislike about Adobe Marketo Engage? If you are a small start up this may well be out of your budget range. I was a contract employee at a larger firm, the cost can be a but much for a 1-3 person or start up company. What problems is Adobe Marketo Engage solving ...

"It is a good product, but maybe not for a small company."

What do you like best about Adobe Marketo Engage? Able to do many different types of email campaigns and get good analytics. What do you dislike about Adobe Marketo Engage? analytics can not be seen in SFDC, or reported on in SFDC. What problems is Adobe Marketo Engage solving and how is that benefiting you? Mass email.

"The best marketing automation platform available today."

What do you like best about Adobe Marketo Engage? Ease of use, natural and instinctive UI, simple to do simple things but have the ability to do whatever you dream. What do you dislike about Adobe Marketo Engage? Reporting isn't strong or as agile as other products in the market. ABM capabilities should not be an add on for a true B2B platform - B2B marketers work in Accounts. It's great this was finally added, but needs to be more than sophisticated smart list work. Recommendations to ...

"Best marketing automation software"

What do you like best about Adobe Marketo Engage? The support we receive from Marketo. They work round the clock which is really good if you have any issues. What do you dislike about Adobe Marketo Engage? The platform could be tweaked and there should be more user guides What problems is Adobe Marketo Engage solving and how is that benefiting you? Sending marketing emails automatically!

"Great platform!"

What do you like best about Adobe Marketo Engage? I enjoy that market offers a variety of data and reporting. What do you dislike about Adobe Marketo Engage? I do not have any faults per say about the program. What problems is Adobe Marketo Engage solving and how is that benefiting you? We run all of our sales analytics through this program.