Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Fantastic Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Setting up campaigns and nurture programs in Marketo is quick and easy. I like the way the nurture streams are laid out, at a glance I can see how streams are performing. What do you dislike about Adobe Marketo Engage? Lots to learn in Marketo - a little challenging at times but overall a great experience. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo gives us the ability to quickly process and route ...

"Marketing Automation for a SaaS company"

What do you like best about Adobe Marketo Engage? I like that it is a large player in this space so support is wide and there is a dedicated team What do you dislike about Adobe Marketo Engage? The forms are atrocious. Really, there should be an easier way to manage and customize the look and feel of these things. Recommendations to others considering Adobe Marketo Engage: Don't use their forms if you can avoid it. The customization is difficult and they apparently have a large JS file that ...

"Costly and Outdated."

What do you like best about Adobe Marketo Engage? Its Smart Campaign module: pretty easy to understand the variables to create flow steps. Easy access to customer information. What do you dislike about Adobe Marketo Engage? Ughhh! It has a very slow interface, with an outdated look and feel. The Landing Page and email module is very old compared to newer, cheaper solutions from smaller providers. It is sold as if it were easy for non-developers to use and it is impossible if you don´t count ...

"Works well once you learn how best to use it"

What do you like best about Adobe Marketo Engage? The cloning feature is the best part - once you have a system in place it makes the process so easy What do you dislike about Adobe Marketo Engage? Lack of templates for email marketing, responsive templates would be a great addition Recommendations to others considering Adobe Marketo Engage: I'm not sure how long Marketo will be around or if it's doing anything to keep up with trends/the market What problems is Adobe Marketo Engage solving ...

"Powerful tool hard to train on"

What do you like best about Adobe Marketo Engage? A really thorough product for digital automation. What do you dislike about Adobe Marketo Engage? It is not a very user friendly platform. Very unforgiving, hard to learn on, they have over-priced training and certification available. What problems is Adobe Marketo Engage solving and how is that benefiting you? Customer Outreach and email campaigns

"Easy to use"

What do you like best about Adobe Marketo Engage? I love that I can do everything in Marketo - design emails, schedule email sends, and house documents on landing pages. What do you dislike about Adobe Marketo Engage? Sometimes it is a little clunky. I wish it was a little easier to get from one place to another. What problems is Adobe Marketo Engage solving and how is that benefiting you? Their landing pages easily integrate with our presentation platform so we can have nice, professional ...

"A review."

What do you like best about Adobe Marketo Engage? Marketo has a very easy integration with Salesforce. What do you dislike about Adobe Marketo Engage? Marketo Only syncs with lead and contact records (at the moment). Also, it tends to lag quite a bit when dealing with complex queries and reporting. Recommendations to others considering Adobe Marketo Engage: make sure you have the resources available to implement the product according to your business unit. It can be very complex, if your ...

"Complicated but Thorough "

What do you like best about Adobe Marketo Engage? I love the lead scoring capabilities and easy automation features. Working on demand gen is made so much easier by using Marketo. What do you dislike about Adobe Marketo Engage? Marketo is way more complicated to use then other softwares. Once you understand it you can be efficient but it takes a lot of training to get to that point. What problems is Adobe Marketo Engage solving and how is that benefiting you? Demand Gen, lead scoring, lead ...

"Good enterprise marketing automation platform"

What do you like best about Adobe Marketo Engage? Marketo is very robust and has excellent product documentation. What do you dislike about Adobe Marketo Engage? It is complex and needs a lot of implementation time and ramp. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing. lead nurturing, lead scoring, lead tracking

"Best MA Tool Available"

What do you like best about Adobe Marketo Engage? Marketo is an extremely capable Marketing Automation tool that I have now used for over 6 years. It is surprisingly flexible and allows users to be extremely creative with how they configure it for their business. The best features are: -the integration with Salesforce -general lead management -segmentation capabilities -smart campaigns -and, tokens What do you dislike about Adobe Marketo Engage? The UI is dated and the product innovation ...