Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful but a little difficult to use "

What do you like best about Adobe Marketo Engage? It is a powerful system once setup and activated What do you dislike about Adobe Marketo Engage? The campaign setup structure is difficult at first. Not having a visual way to set things up is a little tricky What problems is Adobe Marketo Engage solving and how is that benefiting you? We are nurturing leads and building automation program to automatically run people through funnels

"Amazing marketing Tool"

What do you like best about Adobe Marketo Engage? Marketo is great for campaigns and for lead tracking. We use Marketo with our CRM and they syn together wonderfully. What do you dislike about Adobe Marketo Engage? Getting ang exact match with the CRM takes some work but we got an expert to help us out. Recommendations to others considering Adobe Marketo Engage: Make sure you reas-up on the product. One other amazing resource they have is the community. Use it What problems is Adobe Marketo ...

"Great tool for email and marketing automation"

What do you like best about Adobe Marketo Engage? I love the ability to automate the flow and nurture streams. It has a robust platform and features that can make your job easier, more efficient, and be more effective. What do you dislike about Adobe Marketo Engage? There is a bit of a learning curve to using Marketo and takes some getting used to. It also comes with a pretty hefty price tag. Recommendations to others considering Adobe Marketo Engage: Invest in the Marketo training courses ...

"Robust marketing automation platform, sometimes an overkill and very heavy. No good analytics option"

What do you like best about Adobe Marketo Engage? Marketo is very flexible and robust. Has many options and you can do almost anything your imagination can come up with. From the business user side it is very manageable although you will need some dev power here and there What do you dislike about Adobe Marketo Engage? Marketo has tons of data but no real analytics option. Considering the amounts of data there, the insight potential is great and not leveraged at all. The system is very ...

"Marketo for Enterprise Business"

What do you like best about Adobe Marketo Engage? I like Marketo's customization flexibility, and its online community/available resources. What do you dislike about Adobe Marketo Engage? Some reporting is customizable for the purpose of the business, but it isn't as intuitive or easy to access. What problems is Adobe Marketo Engage solving and how is that benefiting you? Event registration, data collection and normalization, lead nurturing. I've realized the importance of nurturing a lead ...

"Powerful integrated marketing technology"

What do you like best about Adobe Marketo Engage? Marketo is an enterprise level marketing automation tool that allows companies to execute a marketing strategy across a variety of online/offline channels including email, webinars, events, social media, and more. I particularly like the Reports that are available, as well as the robust email editor and the ability to create Snippets and easily insert dynamic content. What do you dislike about Adobe Marketo Engage? Marketo has a steep ...

"Terrible user-experience and awful customer support"

What do you like best about Adobe Marketo Engage? I honestly had such a horrible experience with Marketo that I cannot recall anything but the negatives. What do you dislike about Adobe Marketo Engage? We struggled significantly trying to set up and use Marketo to accomplish the most basic tasks to function as a Marketing department. We took every means necessary to ensure a smooth integration with Marketo during the onboarding and training process but nothing went smoothly at all despite ...

"Terrible user-experience and awful customer support"

What do you like best about Adobe Marketo Engage? I honestly had such a horrible experience with Marketo that I cannot recall anything but the negatives. What do you dislike about Adobe Marketo Engage? We struggled significantly trying to set up and use Marketo to accomplish the most basic tasks to function as a Marketing department. We took every means necessary to ensure a smooth integration with Marketo during the onboarding and training process but nothing went smoothly at all despite ...

"Great marketing automation tool"

What do you like best about Adobe Marketo Engage? The analytics we receive for our email campaigns and the variety of email programs. What do you dislike about Adobe Marketo Engage? There is a learning curve and so much to take in. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using it for email campaigns and tracking downloads of our resources.

"Great for Marketing Automated emails"

What do you like best about Adobe Marketo Engage? I use Marketo for automated marketing emails, and I'm favorite part is the emails look as if they were sent from my GMail, not a robot. What do you dislike about Adobe Marketo Engage? I dislike that Marketo sometimes shuts down for several days at a time. this has happened a few times What problems is Adobe Marketo Engage solving and how is that benefiting you? I am solving markeing communication problems, realizing that it is best to use ...