Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Nurture machine"

What do you like best about Adobe Marketo Engage? Ability to segment nurture campaign recipients. What do you dislike about Adobe Marketo Engage? User interface. is not intuitive for marketers What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Easy to use"

What do you like best about Adobe Marketo Engage? Marketo is a full featured marketing automation tool that is very easy to use. What do you dislike about Adobe Marketo Engage? Built in reporting tool isn't very intuitive. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use it to nurture leads and send quality leads to sales.

"A powerful, scalable, yet approachable platform"

What do you like best about Adobe Marketo Engage? Marketo’s overall ease of use Large out-of-the-box reporting features easily giving visibility on Marketing initiatives performance Tools allowing for deeper reporting for power users (Revenue Explorer etc.) Seamless and easy to implement integration with SFDC (haven’t worked with Microsoft dynamics myself but it is said to be similar) Strong ability to scale automation on multiple levels (cloning existing programs/templates, dynamic ...

"Good marketing automation software"

What do you like best about Adobe Marketo Engage? Support for automation on various platforms that makes my marketers more productive What do you dislike about Adobe Marketo Engage? Pricing is not transparent and is heavily reliant on the seats and the usecase What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead generation was easier than ever and automation works most of the time out of the box without tinkering around here and there

"Great tool"

What do you like best about Adobe Marketo Engage? Market is a great and very complete tool. What do you dislike about Adobe Marketo Engage? Some capabilities require in-depth training. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation.

"Excellent marketing automation tool"

What do you like best about Adobe Marketo Engage? They have robust integrations and an easy user interface. I like all of the analytics and reporting features available with the tool, along with how easy it is to set up emails/campaigns/landing pages/forms. What do you dislike about Adobe Marketo Engage? Sometimes it can be slow to load reports. Additionally, we have had mixed experiences with the support team. Some of their support members are great while others seemed inexperienced and ...

"Great Product...Once You Get Over the Learning Curve"

What do you like best about Adobe Marketo Engage? Super robust. It's more than just an email marketing tool and is meant for Marketers with a significant database and sync with Salesforce. What do you dislike about Adobe Marketo Engage? - While I'm a certified expert and used to it now, it's difficult to get started with Marketo and train others. Much more of a learning curve then the more simple tools out there like Act-On. - There are some small things that need to be improved to get a ...

"Marketo for Marketing"

What do you like best about Adobe Marketo Engage? Marketo provides us with solid leads on the sales team What do you dislike about Adobe Marketo Engage? Some leads are too generic and we have to qualify them out. Or they are a waste of time What problems is Adobe Marketo Engage solving and how is that benefiting you? Gain useful marketing insight and leads

"Marketo for Email Automation"

What do you like best about Adobe Marketo Engage? Setting up email templates is definitely the easiest part of this. It allows for seamless editing, which allows non-technical people to easily make requested updates. the reporting post email deployment is also clear and conscious. What do you dislike about Adobe Marketo Engage? Marketo was a tool that was implemented from the top down in our company. there was not room for discussion on which other options there were to use. because our ...

"Best automation program out there"

What do you like best about Adobe Marketo Engage? This platform is the most powerful, yet easy to use, platform out there for automation. My company specifically uses it for emails, nurture campaigns, and RTP ads, but the limit for the uses of the software are endless. What do you dislike about Adobe Marketo Engage? Sometimes the program goes down and seems to take forever to come back. Also, the loading times of the emails is a bit slow and frustrating sometimes. Recommendations to others ...