Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Solid Marketing Automation Software"

What do you like best about Adobe Marketo Engage? I like the ability to clone programs and landing pages, as well as the quick way you can build ad hoc contact lists. What do you dislike about Adobe Marketo Engage? I wish that there was more flexibility with landing page building. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps me scale my digital marketing programs.

"Marketo is really good"

What do you like best about Adobe Marketo Engage? I think it is very easy to use, everything is where I think it should be and easy to find. What do you dislike about Adobe Marketo Engage? User interface could be better, I think it could look a little more modern What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Popular marketing automation tool, comprehensive features, but a little slow for Asia-based users"

What do you like best about Adobe Marketo Engage? It's seamless integration with Salesforce.com and it's complete and powerful email marketing tool - both are very useful and I especially like how the email marketing tool is as feature-packed as other email marketing tools that I've used before such as Yesmail and MailChimp. What do you dislike about Adobe Marketo Engage? The interface is not as friendly as the other popular, Salesforce.com owned marketing automation tool Pardot. The system ...

"Marketing Automation - Good at many things, great at few"

What do you like best about Adobe Marketo Engage? Marketo was or might still be the leader in this space but their lead is quickly deteriorating. They do a number of things well, but none especially well. (ie, ABM, anonymous matching, etc) What do you dislike about Adobe Marketo Engage? Its true marketing software with little to no sales use other than as an investigative tool. Recommendations to others considering Adobe Marketo Engage: Make sure you have the in-house skill to properly ...

"Marketo will transform your sales and marketing efforts"

What do you like best about Adobe Marketo Engage? I have used Marketo over 5 years as both a Director of Marketing for a B2B company and a marketing consultant. Marketo is more than a marketing automation system; it's a powerhouse that transforms your organization. When we started using Marketo our marketing efforts were like throwing darts at a wall and our department was regarded as a support team to sales. When we started rolling out Marketo for our email efforts, event management and ...

"One of the Best Marketing Automation Platforms"

What do you like best about Adobe Marketo Engage? It is very robust, good data, able to integrate and automate seamlessly. What do you dislike about Adobe Marketo Engage? Some reporting is a bit disjointed and difficult to get common reports on an aggregate scale. Recommendations to others considering Adobe Marketo Engage: It is a robust system that is very capable of anything you could want to do. But it is robust so onboarding, configuring and training can be more difficult. What problems ...

"The most robust platform on the market"

What do you like best about Adobe Marketo Engage? Marketo offers a sophisticated and scalable solution to manage lead lifecycles, track and report on revenue, and send targeted, personalized messaging. What do you dislike about Adobe Marketo Engage? Marketo is the best marketing automation technology on the market, and with that comes a hefty price. There are valuable add-ons, but they come with additional pricey costs. I had a CSM quote me 23K to add RCM to an instance. What problems is ...

"Marketo is powerful, flexible and gets the job done "

What do you like best about Adobe Marketo Engage? Marketo's power lies in its flexibility. If you are an experienced user, it is almost infinitely customizable to the specific needs of your business. Just about every aspect of our marketing program resides in Marketo, from our assets to our lead scoring to the automated processes that push data updates to Salesforce, alert our reps, and handle campaign attribution. We launch/track all of our campaigns in Marketo, and the array of available ...

"Solution for Marketing Automation"

What do you like best about Adobe Marketo Engage? It's easy to set up emails and landing pages and track results. It's also simple to integrate with Salesforce. I've experienced really good customer support. What do you dislike about Adobe Marketo Engage? It's sometimes working really slow, especially during times most companies want to send out emails at the same time. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation by scheduling mass ...

"Functional and feature packed, UI can be finicky at times"

What do you like best about Adobe Marketo Engage? I always run into new features with templating, modules and campaign building. I feel like there's always more to learn each time I use it. It can be quick for the most part and the organization is limitless. It leaves for a clean environment especially with monitoring multiple campaigns, A/B testing, and scheduling. Overall it ends up taking care of you if you can take care of it. What do you dislike about Adobe Marketo Engage? Sometimes ...