Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo is our go-to automation platform"

What do you like best about Adobe Marketo Engage? I enjoy utilizing Marketo for our email campaigns, nurturing streams, as well as the leads and reports functions in order to pull analytics on all marketing efforts. What do you dislike about Adobe Marketo Engage? I dislike the email editor function in Marketo. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to fully automate our lead generation process, by syncing Marketo to our SalesForce.com ...

"Easy to use and understand, great tool for email marketing"

What do you like best about Adobe Marketo Engage? The ability to clone a former email campaign saves time! It is easy to edit emails as well. What do you dislike about Adobe Marketo Engage? Lack of in product help, tips, reminder such as be sure to do this, best practices e.g. how to create smart logic for smart list, adding images to email. It would be great if you even provided a one-pager sheet with information and tips on how to navigate i.e. Marketo for dummies. Recommendations to ...

"Best email marketing"

What do you like best about Adobe Marketo Engage? UI, ease to use, always updating functionality What do you dislike about Adobe Marketo Engage? reporting and it can get very slow when sending out emails or uploading lists What problems is Adobe Marketo Engage solving and how is that benefiting you? emailing, scoring

"Marketo saved me a lot of time with email automation and tracking. "

What do you like best about Adobe Marketo Engage? More than anything the seemless integration with Salesforce. This allowed my sales team to focus on selling rather than admin work. What do you dislike about Adobe Marketo Engage? Can easily lose track of your campaigns. Organization is a must, with or without software aiding you. Recommendations to others considering Adobe Marketo Engage: Give it a shot at the least. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Great at Managing Campaigns"

What do you like best about Adobe Marketo Engage? Marketo is very good at managing email marketing campaigns, which helps reduce the manual work for myself and my team. Lead scoring and lead nurturing is great as well. What do you dislike about Adobe Marketo Engage? The email editor can tough to deal with at times. There's certain things that we would like to customize but can't. We need to export the template to make our design changes, and then import back. Sometimes the list uploads can ...

"Impressive and efficient technology for marketers"

What do you like best about Adobe Marketo Engage? Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This ...

"Great product for the most part!"

What do you like best about Adobe Marketo Engage? The software is very robust and allows us to automate and run campaigns for the million records that we have in our database. What do you dislike about Adobe Marketo Engage? The email editor isn't great. Even with email editor 2.0 there are many areas that are still lacking. What problems is Adobe Marketo Engage solving and how is that benefiting you? Allows us to run hundreds of campaigns simultaneously and get analytics on our emails and ...

"Good tool with some UI flaws"

What do you like best about Adobe Marketo Engage? Marketo enables our team to send mass emails out to B2B prospects with a good range of design elements included. What do you dislike about Adobe Marketo Engage? The UI is difficult to navigate. It can also be challenging to see who has filled out a form in the reporting functionality. The export to Excel is hidden. The home screen is also not very intuitive. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are ...

"Marketing Automation"

What do you like best about Adobe Marketo Engage? Overall in depth you can get using it. Marketo is a very powerful tool, and you can get lost pretty quickly or make it overly complex pretty quickly. The in depth reporting and the ease of setting up custom campaigns are a big selling point for me. Also the seamless integration with SalesForce. What do you dislike about Adobe Marketo Engage? Overall you need to be comfortable finding information online if you implement with your in house ...

"Marketo Marketing Automation software"

What do you like best about Adobe Marketo Engage? I like that Marketo is a very superior product that helps sales team win more. What do you dislike about Adobe Marketo Engage? I dislike it's complex features and training optimization. What problems is Adobe Marketo Engage solving and how is that benefiting you? I am solving email marketing campaigns that make it challenging for marketers.