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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1231-1240 out of 2430

AU

Anonymous User

12/08/17

5 out of 5

"Marketo is the best! "

What do you like best about Adobe Marketo Engage? I love Marketo because it takes our marketing automation to the next level! What do you dislike about Adobe Marketo Engage? I dislike the slowness of our Marketo instance. What problems is Adobe Marketo Engage solving and how is that benefiting you? Sales Enablement has become so much better/easier with the use of Marketo Sales Insights. Thanks Marketo! :)

VD

Vipula D

12/07/17

4.5 out of 5

"User Friendly, Robust system with great customer support"

What do you like best about Adobe Marketo Engage? I have used several marketing automation like Pardot, Act-on in the past and recommend Marketo out of all these because 1. Easy to use 2 Great customer support and documentation to support 3. Marketo community 4. seamless sync with CRM 5 Clear segmentation of data 6 Reporting What do you dislike about Adobe Marketo Engage? Marketo is improving its features in every release and introducing new features too. I think Marketo needs improvement ...

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LJ

Leatha J

12/07/17

3.5 out of 5

"Great tool but sometimes hard to use"

What do you like best about Adobe Marketo Engage? Marketo really has it all. You can do so much with this program! What do you dislike about Adobe Marketo Engage? It can be a bit hard to use and isn't always intuitive. Recommendations to others considering Adobe Marketo Engage: Training is really helpful for this program. Marketo can help with that and there are also plenty of "how-to" videos online. Marketo is a big tool so if there's something you want to do but don't know how, ask. What ...

Read more

AU

Anonymous User

12/07/17

3.5 out of 5

"Great tool for scheduling, a little tricky on HTML format"

What do you like best about Adobe Marketo Engage? It's easy to schedule emails for the future so you don't have to worry about campaigns, you can get it done all in one shot. What do you dislike about Adobe Marketo Engage? The HTMLs that we develop are at times not compatible with Marketo's editor. We have also tried to use Hoosh, but there are still adjustments that need to be made. Recommendations to others considering Adobe Marketo Engage: Know your HTML code, you may have to make some ...

Read more

EP

Emily P

12/07/17

3 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like that you can schedule emails in advance. What do you dislike about Adobe Marketo Engage? The limited design capabilities in the email editor. What problems is Adobe Marketo Engage solving and how is that benefiting you? Performance of email campaigns. The analytics we receive are very beneficial.

EP

Emily P

12/07/17

3 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? I like that you can schedule emails in advance. What do you dislike about Adobe Marketo Engage? The limited design capabilities in the email editor. What problems is Adobe Marketo Engage solving and how is that benefiting you? Performance of email campaigns. The analytics we receive are very beneficial.

AU

Anonymous User

12/06/17

3 out of 5

"If you'd asked me a year ago I would've given Marketo an 8/10"

What do you like best about Adobe Marketo Engage? Simplicity in creating and deploying campaigns. What do you dislike about Adobe Marketo Engage? Building landing pages is a nightmare. You are beholden to using only the elements natively available in Marketo. Though templates are available they are nearly impossible to customize outside of where elements live, colors and fonts. Recommendations to others considering Adobe Marketo Engage: Opt for a higher level of support, otherwise you are ...

Read more

KB

Katie B

12/06/17

4 out of 5

"Industry Standard"

What do you like best about Adobe Marketo Engage? Marketo gives us every function that we need for our email marketing leads. Our team can create nurtures, one-off blasts, and event registration pages. Then, we can quickly locate email results. The tight integration with Salesforce makes it valuable for campaign tracking and follow up. We are able to easily and dynamically feed data between the two systems. In addition, we can give our sales team access to send a Marketo template directly ...

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AU

Anonymous User

12/06/17

4 out of 5

"Marketo for email marketing"

What do you like best about Adobe Marketo Engage? Tools: Email marketing automation capabilities, Custom Objects Customer service: Great SLA for support tickets Learning: I like their free online tutorials and the Marketo certification exams What do you dislike about Adobe Marketo Engage? Reports keep erroring out Have been to the yearly Marketo summit twice and found for myself that both, break out sessions and keynotes are of little value What problems is Adobe Marketo Engage solving and ...

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AU

Anonymous User

12/06/17

3 out of 5

"If you'd asked me a year ago I would've given Marketo an 8/10"

What do you like best about Adobe Marketo Engage? Simplicity in creating and deploying campaigns. What do you dislike about Adobe Marketo Engage? Building landing pages is a nightmare. You are beholden to using only the elements natively available in Marketo. Though templates are available they are nearly impossible to customize outside of where elements live, colors and fonts. Recommendations to others considering Adobe Marketo Engage: Opt for a higher level of support, otherwise you are ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].