Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great solution for managing scale and complexity"

What do you like best about Adobe Marketo Engage? Great for working with multiple different business models. Capable of scale, a significant level of customisation available out of the box. Easy to organise according to your preference, and if you build well, it's possible to keep under a tight reign even at enterprise scale. Lots of integrations with other tools What do you dislike about Adobe Marketo Engage? The sheer volume of possibilities can sometimes be difficult to fathom. It's both ...

"Great stuff"

What do you like best about Adobe Marketo Engage? The ease of use and the ability to jump right in. I do not need to spend hours in a class to learn where everything is and how to execute something. I get to jump right in, watch a quick video and make things happen. What do you dislike about Adobe Marketo Engage? sometimes simple is not always the best thing. I would love the ability to use some of the competitors feature in here. We need to be able to utilize responsive design in ...

"Great Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Easily troubleshooting capabilities. Many different ways to fix campaign issues and not locked into one singular fix for a certain problem. What do you dislike about Adobe Marketo Engage? Poor reporting capabilities. Basic email reporting in terms of opens, clicks, CTR etc is time, but looking into campaign wide performance, particularly a specific user’s journey and engagement is poor What problems is Adobe Marketo Engage solving and how is ...

"Not the best"

What do you like best about Adobe Marketo Engage? Marketo has all the features, they just make it so convoluted to access them that the platform is lacking. What do you dislike about Adobe Marketo Engage? Marketo's UI is in need of a large remodel. They do not have an intuitive design or the necessary organization to track a campaign thoroughly. What problems is Adobe Marketo Engage solving and how is that benefiting you? Emails marketing, lead generation, landing pages, website. The ...

"Marketo is a great, necessary tool for furthering demand generation. "

What do you like best about Adobe Marketo Engage? All of the different special tools - web personalization, content AI, A/B testing, etc/ Cutting edge marketing programs. What do you dislike about Adobe Marketo Engage? Slowness to sync at times; not always the best on a technical standpoint. Recommendations to others considering Adobe Marketo Engage: Really key in moving your business forward from a demand generation aspect. What problems is Adobe Marketo Engage solving and how is that ...

"Fabulous"

What do you like best about Adobe Marketo Engage? It works perfectly and does exactly what we need for our business What do you dislike about Adobe Marketo Engage? Not always easy to find templates I want. Recommendations to others considering Adobe Marketo Engage: Get it! What problems is Adobe Marketo Engage solving and how is that benefiting you? Easy for us to create campaigns and pull analytics

"Marketo Review From the GOAT"

What do you like best about Adobe Marketo Engage? Email Campaigns are an essential part of our business and Marketo has made our job a lot easier. What do you dislike about Adobe Marketo Engage? Design studio, it can be difficult to upload and post pictures in emails. I wish this task was integrated into marketing activities. Recommendations to others considering Adobe Marketo Engage: None What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Campaign are ...

"Great Tool but Lots to Improve"

What do you like best about Adobe Marketo Engage? The ease of use - it is pretty intuitive once you learn the basics. What do you dislike about Adobe Marketo Engage? Very slow and customer service is not good What problems is Adobe Marketo Engage solving and how is that benefiting you? email marketing and hosting leads and contacts with all of their information

"Easy to deploy; hard to measure"

What do you like best about Adobe Marketo Engage? It's easy to deploy and training is relatively easy. What do you dislike about Adobe Marketo Engage? Measurements, especially multi-level measurements, are difficult Recommendations to others considering Adobe Marketo Engage: It's truly the best and most robust. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email campaigns. We've been able to better control the brand.

"Excellent marketing automation tool"

What do you like best about Adobe Marketo Engage? I love the organization and multiple tools you can use. Also, the support docs and Marketo nation community are very helpful. What do you dislike about Adobe Marketo Engage? There are a few features we'd like to see released. Recommendations to others considering Adobe Marketo Engage: Determine a naming convention and structural hierarchy on your team before implementing programs and campaigns. Doing the heavy lifting at the beginning will ...