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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1211-1220 out of 2430

KS

Kate S

12/12/17

5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? I love how flexible and easy to use Marketo is they also have amazing support What do you dislike about Adobe Marketo Engage? It would be nice if there were a few more apps or a better way to set up attribution What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

RC

Rebecca C

12/12/17

5 out of 5

"Marketo = the Marketers dream"

What do you like best about Adobe Marketo Engage? I love that Marketo is easy #1! You can get up and running with minimal resources and time as well as understand how to use the tool in a basic function. The interface is user friendly, not bulky, and easy to navigate. My favorite functionality is that Marketo integrates seamlessly with most products and tools - and honestly most initiatives that marketers need to accomplish can be done with Marketo alone. What do you dislike about Adobe ...

Read more

AU

Anonymous User

12/12/17

5 out of 5

"Valuable Email Campaign Tool"

What do you like best about Adobe Marketo Engage? The ability to segment your audience and track customer behavior What do you dislike about Adobe Marketo Engage? The speed of reporting and the integration with Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing and order workflows. We have higher engagements with our customers

AU

Anonymous User

12/12/17

5 out of 5

"Marketo Makes Our World Go Round"

What do you like best about Adobe Marketo Engage? Marketo is an awesome tool that helps us get the word out to our prospects, customers and partners quickly about everything from our blog to product updates. It's really phenomenal and EASY for us to use! Our marketing department manages it and deploys all of the data pushes out to our team. Marketo makes it easy to do automation. What do you dislike about Adobe Marketo Engage? I wish it was easier to pull everything into Salesforce--I don't ...

Read more

AU

Anonymous User

12/12/17

4.5 out of 5

"Very Robust Platform "

What do you like best about Adobe Marketo Engage? Really like how flexible of a tool this is. A variety of opportunities to promote your newest marketing initiatives, internally and externally. What do you dislike about Adobe Marketo Engage? So times there can be too many options to dig through. Recommendations to others considering Adobe Marketo Engage: This is definitely a high level marketing automation tool. You need to be prepare with time and management if you are looking to invest in ...

Read more

AU

Anonymous User

12/12/17

4.5 out of 5

"All your needs on wordpress friendly"

What do you like best about Adobe Marketo Engage? The ability to work directly with the tools I already use. What do you dislike about Adobe Marketo Engage? Some clunky UX that takes some time to get used to Recommendations to others considering Adobe Marketo Engage: I believe this is a versatile tool that comes very easy with integrations and tools. It's a no brainer to implement and start using. It has it's learning curve on more advanced settings - but overall is a default tool for ...

Read more

AU

Anonymous User

12/12/17

3 out of 5

"Handles complex systems"

What do you like best about Adobe Marketo Engage? The difference from this to other programs is that it can handle various complex tasks What do you dislike about Adobe Marketo Engage? Sometimes the user interface and th experience using is is not that reat and could be improved What problems is Adobe Marketo Engage solving and how is that benefiting you? It can handle more complex business applications than other programs

MS

Megan S

12/12/17

4.5 out of 5

"The best marketing software I've ever used!"

What do you like best about Adobe Marketo Engage? The program is so robust -- if the solution is so robust that if there isn't an obvious solution, chances are it's still possible. We've had some struggles (see the dislikes below) but I still whole-heartedly love the program. What do you dislike about Adobe Marketo Engage? We use purposeful duplicates and Marketo still has yet to come up with a good solution. We, also, use Microsoft Dynamics and the native integration is the ugly step-child ...

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AU

Anonymous User

12/12/17

4.5 out of 5

"Robust "

What do you like best about Adobe Marketo Engage? I can easily create marketing campaigns and communicate with our customers that are up for renewal. What do you dislike about Adobe Marketo Engage? It took me a little while to learn the system and there were some tricks to making some things work. I loved using it once I felt confident. Recommendations to others considering Adobe Marketo Engage: I highly recommend considering using Marketo What problems is Adobe Marketo Engage solving and ...

Read more

AU

Anonymous User

12/11/17

4 out of 5

"Great tool but needs to simplify"

What do you like best about Adobe Marketo Engage? It helps the marketing the team to know which are the best qualified leads What do you dislike about Adobe Marketo Engage? it lacks proper integration with salesforce.com Recommendations to others considering Adobe Marketo Engage: It is good for those you know salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? We are creating contacts in CRM and then creating campaigns

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].