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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1201-1210 out of 2430

AU

Anonymous User

12/14/17

4 out of 5

"I'm used Marketo and Hubspot extensively."

What do you like best about Adobe Marketo Engage? Overall though, I LOVE Marketo and think it's a great tool for the majority of SMBs What do you dislike about Adobe Marketo Engage? Their API is weak sauce. I wanted to bring some of our customer renewal emails into Marketo. What problems is Adobe Marketo Engage solving and how is that benefiting you? For quickly launching new campaigns

AU

Anonymous User

12/14/17

3 out of 5

"Good Product"

What do you like best about Adobe Marketo Engage? Setting up emails is easy once you know what you are doing What do you dislike about Adobe Marketo Engage? When you clone a program and everything else comes preapproved What problems is Adobe Marketo Engage solving and how is that benefiting you? We are able to send out a good amount of emails in a small amount of time

AU

Anonymous User

12/13/17

5 out of 5

"Marketo is the best marketing automation tool I've ever used!"

What do you like best about Adobe Marketo Engage? Ease of use, intuitive and a power-engine for all our demand generation automation campaigns. What do you dislike about Adobe Marketo Engage? Sometimes the tool freezes at times and doesn't refresh properly. Recommendations to others considering Adobe Marketo Engage: Great tool to help DG marketers with their automation and campaign streamlining efforts! What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing ...

Read more

AU

Anonymous User

12/13/17

3.5 out of 5

"Review for Marketo"

What do you like best about Adobe Marketo Engage? I like that this service wants to build out a profile and help nurture our leads. We found that this wasn't the tool for us but they do offer great webinars and conferences to develop skill sets for sales and marketing1 What do you dislike about Adobe Marketo Engage? We really wanted this service to be a ABSD & ABM tool. We have found issues with deliverability across several different tools similar to this one. This tool would be great for ...

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AC

Andy C

12/13/17

5 out of 5

"Marketo will enable you to do ALMOST everything"

What do you like best about Adobe Marketo Engage? Marketo provides an awesome starter space for making marketing magic happen. One of my biggest pet peeves with technology is the assumption that the tech needs to be smarter than the end user... Marketo creates an easy space for you to do brilliant things without trying to out-think you. Because the tool will allow you to update just about anything on the Contact/Lead, you can do quite a bit of work on your data (that would be heavy lifting ...

Read more

AU

Anonymous User

12/13/17

2.5 out of 5

"Not the most user friendly interface"

What do you like best about Adobe Marketo Engage? What helps is the number of processes it can complete... What do you dislike about Adobe Marketo Engage? The overall interface is bad. Email templates do not seem to be responsive to mobile devices. What problems is Adobe Marketo Engage solving and how is that benefiting you? LeadGen

AU

Anonymous User

12/13/17

4.5 out of 5

"User Friendly Application Platform"

What do you like best about Adobe Marketo Engage? I do like how user friendly Marketo is to use and how easy it is to clone a template that has been working well. What do you dislike about Adobe Marketo Engage? I hate how some templates are hard-coded and I can't pull and drop particular assets to build out a template for use. Recommendations to others considering Adobe Marketo Engage: Marketo is a great product. I've used it at a couple of employers now and it has been a useful tool. I ...

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AU

Anonymous User

12/12/17

4 out of 5

"Complex, but intelligent system"

What do you like best about Adobe Marketo Engage? Marketo allows marketing teams to create very complex campaigns that are highly targeted and personalized. What do you dislike about Adobe Marketo Engage? The tool is complicated and not as intuitive as it could be, making it slightly difficult to learn. Recommendations to others considering Adobe Marketo Engage: If you are migrating from another marketing automation tool, be sure to hire the right consulting service to help you. It can be ...

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AU

Anonymous User

12/12/17

4.5 out of 5

"Great for automation!"

What do you like best about Adobe Marketo Engage? Automation of email marketing is invaluable for our department. What do you dislike about Adobe Marketo Engage? I wish channel activities could be more easily integrated into our instance. What problems is Adobe Marketo Engage solving and how is that benefiting you? Brand consistency, messaging oversight, automation, reports

AU

Anonymous User

12/12/17

3 out of 5

"Handles complex systems"

What do you like best about Adobe Marketo Engage? The difference from this to other programs is that it can handle various complex tasks What do you dislike about Adobe Marketo Engage? Sometimes the user interface and th experience using is is not that reat and could be improved What problems is Adobe Marketo Engage solving and how is that benefiting you? It can handle more complex business applications than other programs

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].