Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful Automated Marketing Tool"

What do you like best about Adobe Marketo Engage? Ability to develop lead nurturing campaigns based on specific events tied to our Salesforce system What do you dislike about Adobe Marketo Engage? The difficulty to build and set up each email message Recommendations to others considering Adobe Marketo Engage: Our Salesforce system was quite complex, so Marketo never worked as advertised. So if your goal is to tie the systems together, be sure to ask lots of questions regarding how it will ...

"Great product"

What do you like best about Adobe Marketo Engage? Marketo is easy to use and quick to setup It does everything my company needs! What do you dislike about Adobe Marketo Engage? The form pages are bad and need updating. What problems is Adobe Marketo Engage solving and how is that benefiting you? Using marketo is easy because it offers flexibility with reporting.

"Solid tool for email marketing"

What do you like best about Adobe Marketo Engage? It is easy to build and deploy campaigns, especially for someone who is not a marketing automation expert. It is also easy to grab analytics to make data centric decisions about the success of campaigns. What do you dislike about Adobe Marketo Engage? I wish the reports were a little more intuitive to create. Recommendations to others considering Adobe Marketo Engage: Take the time to train your employees on report creation and ...

"Best Marketing Automation Solution on the market"

What do you like best about Adobe Marketo Engage? Marketing Automation is inherently confusing and difficult for users whose roles are not dedicated to MAP. When you have a decentralized model (which many companies do regardless of size), it can be extremely difficult to ensure that functionality is user friendly and meets your needs as a company. Marketo wins in this arena. In the past I've struggled with software that was too often a problem instead of a solution where the interface was ...

"Great Company, Very Knowledgeable"

What do you like best about Adobe Marketo Engage? Marketo presented a very comprehensive strategy for our marketing department to help automate our digital marketing and advertising needs. What do you dislike about Adobe Marketo Engage? They seemed to have a certain process for all of the companies they worked with, and we needed something that was more custom built for our brand and experience. Recommendations to others considering Adobe Marketo Engage: I think Marketo is good for smaller ...

"Challenging for B2B Technology"

What do you like best about Adobe Marketo Engage? Lead Nurture Capability is extensive and easy to use What do you dislike about Adobe Marketo Engage? Integration with Microsoft Dynamics CRM in particular any operational tools to help support integration and ongoing database management What problems is Adobe Marketo Engage solving and how is that benefiting you? We initially purchased Marketo to rollout Lead Nurture capability, which we have been fairly successful at. Other functionality ...

"Expensive and not great for B2C"

What do you like best about Adobe Marketo Engage? Organization structure within platform. What do you dislike about Adobe Marketo Engage? Platform is slow and unreliable. They forgot to renew their own domain and has had several site-down events his year. What problems is Adobe Marketo Engage solving and how is that benefiting you? Campaign automation

"Great Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Robust solutions for email marketing, operational workflows, and analytics What do you dislike about Adobe Marketo Engage? Some processes can take a long down to load; slow loading What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead lifecycle, lead scoring, automated sales hand-off, activity tracking, etc.

"Marketo Experience has been great"

What do you like best about Adobe Marketo Engage? Marketo provides the support to build smart list campaigns to provide support across the organization. What do you dislike about Adobe Marketo Engage? The user interface has not been updated in many years. They still have some system outages that impact our marketing automation performance. What problems is Adobe Marketo Engage solving and how is that benefiting you? Targeted and personalized messaging through smart lists. New reporting ...

"Great marketing platform if you have a developer on staff."

What do you like best about Adobe Marketo Engage? This product is highly customizable and can deliver professional-grade emails. What do you dislike about Adobe Marketo Engage? The platform is very slow to respond, outages are frequent and reporting is difficult to customize. What problems is Adobe Marketo Engage solving and how is that benefiting you? Generating more qualified leads Organically building our database Marketing automation