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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1171-1180 out of 2430

AU

Anonymous User

12/21/17

5 out of 5

"Marketo Survey review "

What do you like best about Adobe Marketo Engage? I like how it allows you to promote your business without much trouble. Great for targeting the audience you are trying to target What do you dislike about Adobe Marketo Engage? I dislike how hard it is to communicate if there are issues going on with the product Recommendations to others considering Adobe Marketo Engage: Provide better marketing management tools that will improve the chances of targeting the audience What problems is Adobe ...

Read more

LP

Loren P

12/21/17

5 out of 5

"A Marketo Nation!"

What do you like best about Adobe Marketo Engage? Marketo is the best of the best. From prospects to customers, lead routing to triggered activities, Marketo helps get our leads to the right people in record time. It's not only helped track our leads more precisely, but allowed us to discover trends. Not only is Marketo itself wonderful, but its ability to integrate with Salesforce provides our team with the data they want and need to make decisions. My favorite feature, and will always be ...

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AG

Alex G

12/21/17

5 out of 5

"Marketo is unlike any other platform."

What do you like best about Adobe Marketo Engage? Marketo is unlike any other platform I have worked with in the automation and email space. Everything organized in groups and based around the record itself. Most platforms are segmented where you have landing pages in one area, emails in another, and automated workflows (drips) built in a completely separate place. Marketo brings all of this together inside a single program and it makes navigating the system so much easier! Also, the ...

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AU

Anonymous User

12/20/17

4 out of 5

"Powerful marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo is a robust automation software that allows us to have the flexibility we need to engage with our customers and prospects at the right time with the right message. What do you dislike about Adobe Marketo Engage? We have a very large database and have struggled with sync backlogs between Marketo and Salesforce.com. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo helps us go deeper with our current ...

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BC

Brittney C

12/20/17

4.5 out of 5

"Great for Managing Marketing Emails and Collateral!"

What do you like best about Adobe Marketo Engage? I love how easy it is to create links for all of our collateral! From our eBooks to our product fact sheets, all of the assets we have on our website are displayed using marketo links. It's also convenient for sales because they can access collateral for our prospects any time. What do you dislike about Adobe Marketo Engage? I dislike marketo's interface and the difficulty level of using all of its features. It's a little hard to understand ...

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AU

Anonymous User

12/20/17

4 out of 5

"Gets the Job Done"

What do you like best about Adobe Marketo Engage? Multiple workspaces to allow cross collaboration What do you dislike about Adobe Marketo Engage? Limited email templates to choose for those that aren't HTML savvy What problems is Adobe Marketo Engage solving and how is that benefiting you? Reaching out to our customers

AU

Anonymous User

12/20/17

5 out of 5

"Best of the Marketing Automation Platforms"

What do you like best about Adobe Marketo Engage? I use multiple marketing automation platforms in my job and consulting on the side. Marketo is by far the easiest enterprise level marketing automation tool on the market. What do you dislike about Adobe Marketo Engage? The sync between salesforce and Marketo is often a little slow - that is something that should be remedied in the 2017 Quarter 4 updates tho. What problems is Adobe Marketo Engage solving and how is that benefiting you? We ...

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MB

Michael B

12/20/17

3 out of 5

"Marketo - Ultimate Lead Engagement Tool"

What do you like best about Adobe Marketo Engage? Marketo's ability to track and follow a user once that user has engaged with a marketo element or form What do you dislike about Adobe Marketo Engage? It web analytics does not match that of Google Analytics, so for general analytics users the platform can bring fustrations. Most of all............. a big most of all .....is that Marketo needs a standardized manual or book that users can purchase. While they have alot of online ...

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MB

Michael B

12/20/17

3 out of 5

"Marketo - Ultimate Lead Engagement Tool"

What do you like best about Adobe Marketo Engage? Marketo's ability to track and follow a user once that user has engaged with a marketo element or form What do you dislike about Adobe Marketo Engage? It web analytics does not match that of Google Analytics, so for general analytics users the platform can bring fustrations. Most of all............. a big most of all .....is that Marketo needs a standardized manual or book that users can purchase. While they have alot of online ...

Read more

AU

Anonymous User

12/19/17

4 out of 5

"Avoid the digital ads. Otherwise, great service"

What do you like best about Adobe Marketo Engage? The email campaigns. There's other solutions that are somewhat as good, but this is what works for me best. What do you dislike about Adobe Marketo Engage? The digital ads. It's basically stuff you should already be aware of. Recommendations to others considering Adobe Marketo Engage: Marketo doesn't offer the best introduction in the world, so you're kind of getting into this thing by yourself (almost) What problems is Adobe Marketo Engage ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].