Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great Automation Tool"

What do you like best about Adobe Marketo Engage? Ease of use Added functionality based on my experience with another product (Eloqua) What do you dislike about Adobe Marketo Engage? The email wysiwyg editor is not as robust as Eloqua's. What problems is Adobe Marketo Engage solving and how is that benefiting you? Better integration with our CRM.

"Work with a name that others know"

What do you like best about Adobe Marketo Engage? If you have other products you are using, its great to know their is usually an integration with Marketo, It makes it so much easier to have tools that can be used together. Marketo is also a very powerful tool and can be used a variety of ways by different users. What do you dislike about Adobe Marketo Engage? Would like an easier way to manage images. Such as see what is in a folder with thumbnail views. This part is a little bit ...

"Marketo - Marketing Automation"

What do you like best about Adobe Marketo Engage? Industry-standard familiarity. Trusted deliverability and integration with Salesforce. What do you dislike about Adobe Marketo Engage? Outdated and inconsistent UI. Lack of innovation/new features. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email automation and CRM campaign integration.

"The industry standard from my POV"

What do you like best about Adobe Marketo Engage? Ease of administration - the link to our CRM was incredibly easy to set up. What do you dislike about Adobe Marketo Engage? Their sales process is kind of frustrating, and they are not st all concerned about losing our business. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are using it for lead gen, lead scoring and overall lead management and fostering.

"Powerful, but big learning curve"

What do you like best about Adobe Marketo Engage? We enjoy using the Landing Page builder and the email template creator. It's much easier than having to submit to our design team and then have developers create it. What do you dislike about Adobe Marketo Engage? It's a robust system, built on an older interface, so it's not as user friendly as, say, mailchimp or some of the other newer software out there. There's a lot of little quirks that you have to get used to, for instance, sometimes ...

"Strong Automation Platform with In-Depth Logic and Analytics"

What do you like best about Adobe Marketo Engage? Ability to drill down automation rules to ensure precise targeting, timing, and presentation of messages to our audience. What do you dislike about Adobe Marketo Engage? Struggles with Dynamics CRM Integration, frequent sync issues or field mapping errors. What problems is Adobe Marketo Engage solving and how is that benefiting you? By automating email interactions for customer errors on our site, we have been able to save over $70,000 worth ...

"Great tool to automate all email sending"

What do you like best about Adobe Marketo Engage? Integration ability aspect with all of our other tools in marketing. Easy one place hub for our events, email marketing and direct mail tools What do you dislike about Adobe Marketo Engage? Have to clone and repeat a lot of steps if there are minor tweaks between email sends What problems is Adobe Marketo Engage solving and how is that benefiting you? Tracking, reporting and really good A/B testing on titles, email bodies and images

"Marketo - Best-in-Class Marketing Automation Software"

What do you like best about Adobe Marketo Engage? I like how I am able to take members from my free weekly course campaign that I run and automatically place every member of that campaign into a weekly mailing list and I can attach all of the SFDC campaigns to this effort so that the members of this B2C channel can continue to learn more about our product. What do you dislike about Adobe Marketo Engage? There are a few features about Marketo that are great but that are already being ...

"Robust product for company with resources"

What do you like best about Adobe Marketo Engage? This product is extremely robust and allows you customize your marketing automation program. What do you dislike about Adobe Marketo Engage? This was not very user friendly or easy to learn how to use. It was not effective and very expensive (had to hire a consultant) for a small team. What problems is Adobe Marketo Engage solving and how is that benefiting you? Making email and web marketing more personalized for consumers.

"Robust product for company with resources"

What do you like best about Adobe Marketo Engage? This product is extremely robust and allows you customize your marketing automation program. What do you dislike about Adobe Marketo Engage? This was not very user friendly or easy to learn how to use. It was not effective and very expensive (had to hire a consultant) for a small team. What problems is Adobe Marketo Engage solving and how is that benefiting you? Making email and web marketing more personalized for consumers.