Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Advanced Platform Capabilities But Requires Training"

What do you like best about Adobe Marketo Engage? You can do very advanced data segmentation and email triggers. What do you dislike about Adobe Marketo Engage? It is quite complex and does require knowledge/experience with the platform to really get the full use out of it. Recommendations to others considering Adobe Marketo Engage: Make sure you have someone on staff or an experience agency to help you will implementation at the start. I would also really recommend this software to larger ...

"Works, but not beautifully"

What do you like best about Adobe Marketo Engage? Marketo is capable of so much and for the most part it's pretty intuitive. My favorite feature is probably the smart lists. What do you dislike about Adobe Marketo Engage? Marketo doesn't communicate with our CRM very well - we constantly have to make edits or changes to individual fields and content is being lost in the sync which can be frustrating when you're trying to segment your audiences. It's also frustrating when you create a field ...

"Not intuitive and feels like moving a 10,000 lb gorilla"

What do you like best about Adobe Marketo Engage? It handles automated processes very well. Relatively easy to include personalization within messages. What do you dislike about Adobe Marketo Engage? The UI just isn't intuitive. Everything feels really difficult to accomplish within the software. Always referring back to documentation to figure out how things work appropriately.The contract negotiation process is atrocious and places little value on relationships they have with their ...

"Not intuitive and feels like moving a 10,000 lb gorilla"

What do you like best about Adobe Marketo Engage? It handles automated processes very well. Relatively easy to include personalization within messages. What do you dislike about Adobe Marketo Engage? The UI just isn't intuitive. Everything feels really difficult to accomplish within the software. Always referring back to documentation to figure out how things work appropriately.The contract negotiation process is atrocious and places little value on relationships they have with their ...

"Marketo is a great soup to nuts marketing engagement tool"

What do you like best about Adobe Marketo Engage? I like that Marketo has the ability to tie in multiple different marketing technologies. It gives me the feeling that I have unlimited power to engage with my prospects and customers. What do you dislike about Adobe Marketo Engage? I dislike the user interface. It takes some getting used to and is not as intuitive for the user as some other marketing automation tools. What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Marekto is clumsy"

What do you like best about Adobe Marketo Engage? I like the fact that I can send emails to all my contacts in Salesforce...to me that is key. Obviously syncing with Salesforce also is a plus. The reporting function and the photo upload function is incredibly helpful as well. What do you dislike about Adobe Marketo Engage? Too clunky. WAYYYY too many steps.I wish the steps could be cut in half, as I spend half of my time trying to send emails, as apposed to just sending them. Also, half of ...

"Marekto is clumsy"

What do you like best about Adobe Marketo Engage? I like the fact that I can send emails to all my contacts in Salesforce...to me that is key. Obviously syncing with Salesforce also is a plus. The reporting function and the photo upload function is incredibly helpful as well. What do you dislike about Adobe Marketo Engage? Too clunky. WAYYYY too many steps.I wish the steps could be cut in half, as I spend half of my time trying to send emails, as apposed to just sending them. Also, half of ...

"Marketo is fun!"

What do you like best about Adobe Marketo Engage? I love the look/feel of Marketo! I like how easy it is to use. I am in it everyday, but I am not an admin. What do you dislike about Adobe Marketo Engage? Search isn't great, you have to double search for items and it's a bit confusing. Recommendations to others considering Adobe Marketo Engage: It's clean and easy to use. Attend the beginning trainings to get it set up properly. What problems is Adobe Marketo Engage solving and how is that ...

"Great system but complex"

What do you like best about Adobe Marketo Engage? Robust and powerful system. Great for lead management within Marketo. Lots of automation capabilities. What do you dislike about Adobe Marketo Engage? Marketo is not intuitive and can be overwhelming. Reporting and Analytics is not their strongest feature. Integration with SalesForce is not their strength. Customer service is not very helpful. Recommendations to others considering Adobe Marketo Engage: To use Marketo to its fullest potential ...

"Thank goodness for Marketo! "

What do you like best about Adobe Marketo Engage? Marketo is a one stop shop, which is typically unheard of! From lead management, to email marketing to mobile marketing, Marketo does it all very well! What do you dislike about Adobe Marketo Engage? No dislikes, I’ve used Marketo for the past 2 years and I attend their webinars, read their newsletters. As a marketing, Marketo is my secret weapon. What problems is Adobe Marketo Engage solving and how is that benefiting you? Everything! The ...