Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo for marketers"

What do you like best about Adobe Marketo Engage? Marketo is extremely easy to use and has the really strong community. Marketo as the company itself DOES listen to what customer is saying and develop the functionality that marketer really needs. What do you dislike about Adobe Marketo Engage? A big problem is the Marketo support. Depending on the level of support access that customer has, it is tricky that support team using the SLA. Normally support team will input meaningless solution at ...

"Marketo for lead generation"

What do you like best about Adobe Marketo Engage? Marketo makes it easy to include custom forms to capture lead generation information. What do you dislike about Adobe Marketo Engage? Marketo has limited options to customize the overall design and layout, making it difficult to create very beautiful sites. Recommendations to others considering Adobe Marketo Engage: Create templates that your team can use to make site creation simple and faster. What problems is Adobe Marketo Engage solving ...

"Marketo AUtomation tool"

What do you like best about Adobe Marketo Engage? Simplicity of the tool allows marketing managers to focus on the campaign design vs the technology What do you dislike about Adobe Marketo Engage? Limited cross channel automation features Recommendations to others considering Adobe Marketo Engage: Make sure the support program is clearly defined upfront What problems is Adobe Marketo Engage solving and how is that benefiting you? Automation and brand advocacy were our primary objectives

"Great Functionality "

What do you like best about Adobe Marketo Engage? The ability to do A/B testing and dynamic content What do you dislike about Adobe Marketo Engage? Would like more options with templates like social sharing What problems is Adobe Marketo Engage solving and how is that benefiting you? Ability to offer more personalized and dynamic content to our audience, resulting in higher open rates and click throughs for our organization

"Not intuitive but I wouldn't switch to anything else"

What do you like best about Adobe Marketo Engage? This is my first automation software, but I can't image switching to anything else. I like how proficient you can be at it if you work hard enough to teach yourself it. What do you dislike about Adobe Marketo Engage? It's not intuitive, and there's a learning gap that you need to figure out yourself. They're also hard negotiators, and don't budge at all even if you're a small company. It's also hard to have landing pages separate from your ...

"Effective as it should be"

What do you like best about Adobe Marketo Engage? The nurturing campaigns are pretty good. They work in a perfect way. I can understand the stage of each lead. It syncs perfectly with Salesforce. Another thing that I really love about markets is that I can work for hand 2 hand with the sales team. They totally understand what are we doing to help them improve conversion rates. What do you dislike about Adobe Marketo Engage? The UI/UX it's a bit outdated. They just implement flat design and ...

"Amazing Engagement Software for Pipeline Management"

What do you like best about Adobe Marketo Engage? I love that Marketo alerts you when I lead that you have had in the past engages with one of your company tools or downloads a new whitepaper. It's a great way to get back in contact with old leads and bring a new piece of value to the customer. What do you dislike about Adobe Marketo Engage? It sometimes informs you when bad info leads engage. Recommendations to others considering Adobe Marketo Engage: Marketo is a fantastic customer ...

"Marketo going strong"

What do you like best about Adobe Marketo Engage? How easy it is to run campaigns through What do you dislike about Adobe Marketo Engage? Takes a lot of effort and time to learn What problems is Adobe Marketo Engage solving and how is that benefiting you? Email blasts and collecting documents

"Everything you need for marketing automation"

What do you like best about Adobe Marketo Engage? Marketo is an extremely flexible marketing automation system for everything from lead management to email marketing to personalization and more. From a lead management perspective, it is easy to create segments, prioritize leads, and manage fields/information on your leads. For email marketing, it it is easy to create, schedule, send emails, and run all the analytics you need to track them. What do you dislike about Adobe Marketo ...

"Very Robust Marketing Automation Solution"

What do you like best about Adobe Marketo Engage? This is a very robust tool that will allow teams to do many intricate things with the database and TOFU tracking. The ability to customize many of the fields that are synced is excellent. I like the seamless integration to our CRM system. What do you dislike about Adobe Marketo Engage? Many of the Marketing Automation tools on the market have some funnel visualization tools and the ability to see conversion rates at each decision point in ...