Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Marketo Made Easy"

What do you like best about Adobe Marketo Engage? Creating emails is super easy with templates. What do you dislike about Adobe Marketo Engage? Setting up templates is a little tricky for a non-technical user. Recommendations to others considering Adobe Marketo Engage: Market isn’t as cumbersome as some may lead you to believe. What problems is Adobe Marketo Engage solving and how is that benefiting you? Audience engagement

"Easy and Intuitive to Use"

What do you like best about Adobe Marketo Engage? Having used Eloqua in the past, I have to say that the API and the UI in Marketo is a huge step-up. I really like the usability and the ease of learning this new system, which helps when you are switching to a new system. What do you dislike about Adobe Marketo Engage? The reporting tool needs some work as they have limited analytics functionality. I would prefer to have several standard reports that would be generated at the click of a ...

"Great overall software - needs better tracking "

What do you like best about Adobe Marketo Engage? Marketo is really great for segmentation and other marketing efforts. It has lots of user friendly options for dynamic content and variables. What do you dislike about Adobe Marketo Engage? Marketo has some really good analysis options but overall could be better with tracking. More integrations like with google analytics or other apps would be great too. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use ...

"Great tool for our organization"

What do you like best about Adobe Marketo Engage? Email campaigns Ease of use User interface What do you dislike about Adobe Marketo Engage? Could have better integration with SFDC Better range of apps available What problems is Adobe Marketo Engage solving and how is that benefiting you? Visibility Analytics Communication/organization of our lists

"Clunky and Unreliable "

What do you like best about Adobe Marketo Engage? Marketo is capable of great automation possibilities and it is fairly easy to learn. Smart lists are a powerful tool to be able to segment and learn about your database. What do you dislike about Adobe Marketo Engage? The interface is outdated and missing some key features its competitors have. It also crashes at least once a month - not exactly he reliability stats they tote on their site. Reporting is often wrong and A/B testing is ...

"Not the best email automation tool"

What do you like best about Adobe Marketo Engage? Marketo has a lot of capabilities, and it is widely used in the marketing world. What do you dislike about Adobe Marketo Engage? Marketo crashes fairly often, and it is not the easiest to use. Its UX could be much improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? We send A TON of emails, and we need one system that can send out multiple campaigns to various audiences. Marketo has helped us accomplish this.

"Not the best email automation tool"

What do you like best about Adobe Marketo Engage? Marketo has a lot of capabilities, and it is widely used in the marketing world. What do you dislike about Adobe Marketo Engage? Marketo crashes fairly often, and it is not the easiest to use. Its UX could be much improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? We send A TON of emails, and we need one system that can send out multiple campaigns to various audiences. Marketo has helped us accomplish this.

"Reliable product "

What do you like best about Adobe Marketo Engage? Very easy to learn and utilize, I enjoy using it a lot. What do you dislike about Adobe Marketo Engage? Small errors and compatibility with other platforms What problems is Adobe Marketo Engage solving and how is that benefiting you? That we can reach our market more effectively and it saves us time

"Marketo email marketing"

What do you like best about Adobe Marketo Engage? Pretty intuitive and easy to use. Consistent. Not a lot of changes. What do you dislike about Adobe Marketo Engage? Sometimes can be slow. Sharing test emails takes a while. What problems is Adobe Marketo Engage solving and how is that benefiting you? I help the marketing team distribute week in review emails by uploading content and setting up email blasts. The goal is to get engagement on editorial content, advertisement exposure and ...

"Using Marketo for Tradeshow regostration"

What do you like best about Adobe Marketo Engage? It was fairly easy to use. I came into the company as a new user with staff that had been using it forever. It was pretty easy to figure out What do you dislike about Adobe Marketo Engage? Remembering all the steps to complete the registrations properly. I made some mistakes at first What problems is Adobe Marketo Engage solving and how is that benefiting you? working from home pre-qualifying leads for conventions.