Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Cumbersome but powerful marketing tool."

What do you like best about Adobe Marketo Engage? Marketo is completely customizable, however it will require a dedicated resource who is proficient in web development. What do you dislike about Adobe Marketo Engage? The main issue with Marketo is how cumbersome the product can be. We found that we needed both a technical resource as well as a marketing resource to effectively use the product. Recommendations to others considering Adobe Marketo Engage: Marketo needs to address the issue of ...

"Cumbersome campaign set up"

What do you like best about Adobe Marketo Engage? Tracking and analytics. Reporting is also quite useful What do you dislike about Adobe Marketo Engage? very cumbersome campaign set up and clunky programs. Non intuitive processes. in this age, we should be able to set up campaigns, landing pages etc. via a UI driven tool with an easy plug and play UI instead of hard coded tokens Recommendations to others considering Adobe Marketo Engage: look for a product that allows plug and play set up. ...

"Solid Marketing Campaign Management"

What do you like best about Adobe Marketo Engage? Marketing campaign tree makes it easy to find campaigns we are working on What do you dislike about Adobe Marketo Engage? When Marketo went down in mid-2017, that was not what you want to see from an enterprise solution provider What problems is Adobe Marketo Engage solving and how is that benefiting you? Our entire demand-gen process is through Marketo, along with a number of our landing pages/forms on our site. It's been relatively easy to ...

"I use it because I have to "

What do you like best about Adobe Marketo Engage? Near seamless integration with Salesforce Ability to create extremely specific smart lists for email campaigns. What do you dislike about Adobe Marketo Engage? So many things that should be intuitive and easy, aren't. For example, common needs, like setting up an A/B subject line test is extremely complex. Tools like Campaign Monitor and MailChimp make those types of common needs much more straightforward. What problems is Adobe Marketo ...

"A powerful platform across marketing and sales"

What do you like best about Adobe Marketo Engage? Drip campaigns Real time notification to sales Pretty easy UI What do you dislike about Adobe Marketo Engage? Lead scoring is clunky Multiple versions of same lead What problems is Adobe Marketo Engage solving and how is that benefiting you? Top of funnel nurturing Sales qualification Sales intel

"Marketo is hard, but necessary"

What do you like best about Adobe Marketo Engage? I love the granular segmentation capabilities and the ease of integration with SFDC. What do you dislike about Adobe Marketo Engage? Marketo is so hard. Silly things like edits within an email can turn into strenuous tasks, because of html issues. Recommendations to others considering Adobe Marketo Engage: Get someone who knows the product well to manage it. What problems is Adobe Marketo Engage solving and how is that benefiting you? All of ...

"Can do everything you want it to"

What do you like best about Adobe Marketo Engage? The entire suite is very powerful and can accomplish whatever you're trying to get done. This includes setting up campaigns, editing emails, analytics, contact management, testing, etc. There is a pretty steep learning curve, but once you get through it, it's a really strong solution. What do you dislike about Adobe Marketo Engage? The entire suite is pretty slow, so it can be a little frustrating at times when you're trying to work fast. ...

"Preferred marketing automation tool for medium to large businesses"

What do you like best about Adobe Marketo Engage? Marketo has integrations with most of the online advertising vendors that we leverage which is very helpful for campaign executions. Overall it is just an easy and powerful platform to navigate. I have had experience with other marketing automation tools and find Marketo far superior. It is much more intuitive and easy to navigate. The community around Marketo is excellent as well. What do you dislike about Adobe Marketo Engage? We have had ...

"Seamless integration with Salesforce"

What do you like best about Adobe Marketo Engage? The support team is great, and the seamless integration with Salesforce makes Marketo my number one choice. Lead scoring is also very robust. Lead scoring can be tokenized to create a scalable model as well. Engagement programs and segmenting are best in class. What do you dislike about Adobe Marketo Engage? It would be nice to see more updates come through. Often the software becomes dated before updates roll through. Reporting and ...

"Not the greatest"

What do you like best about Adobe Marketo Engage? Pretty straight forward in terms of use of service and deploying emails. What do you dislike about Adobe Marketo Engage? Used for email deployment for a retail vendor. Would prefer other methods of email deployment, as Marketo doesn’t seem to align with the upcoming trends. What problems is Adobe Marketo Engage solving and how is that benefiting you? Client would only deploy their emails through Marketo so we didn’t have a choice.