Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful but not pretty"

What do you like best about Adobe Marketo Engage? The targeting capabilities are sophisticated enough to meet my company's needs. What do you dislike about Adobe Marketo Engage? The design interface is limited and it's difficult to build emails outside of the restrictions of templates. What problems is Adobe Marketo Engage solving and how is that benefiting you? Remarketing to past customers has increased conversions (bookings).

"Marketing Automation Consultant with experience in hands-on experience in several platforms"

What do you like best about Adobe Marketo Engage? 1. Ability to scale. You can easily reproduce programs and campaigns. Its easy to copy a program. All your marketing assets, lists and workflows are already reproduced and re-connected. Makes it very easy to work with templates. 2. Strongest integration with Salesforce CRM. Custom fields, mappings and values are automatically recognized. You can run a Marketo query within minutes of creating a new field in Salesforce CRM. No need to manually ...

"There are better marketing automation platforms"

What do you like best about Adobe Marketo Engage? Nothing compared to other platforms (i.e.hubspot or pardot) What do you dislike about Adobe Marketo Engage? The UI is not intuitive and overall workflow is very complicated. Simple campaign and program set up, to forms and landing pages - incredibly difficult to create. Setting up a webinar via Marketo or a simple nurture program is out right frustrating. Reporting is also not very good. Customer service is sub-par, so much so, we used ...

"Powerful but not pretty"

What do you like best about Adobe Marketo Engage? The targeting capabilities are sophisticated enough to meet my company's needs. What do you dislike about Adobe Marketo Engage? The design interface is limited and it's difficult to build emails outside of the restrictions of templates. What problems is Adobe Marketo Engage solving and how is that benefiting you? Remarketing to past customers has increased conversions (bookings).

"There are better marketing automation platforms"

What do you like best about Adobe Marketo Engage? Nothing compared to other platforms (i.e.hubspot or pardot) What do you dislike about Adobe Marketo Engage? The UI is not intuitive and overall workflow is very complicated. Simple campaign and program set up, to forms and landing pages - incredibly difficult to create. Setting up a webinar via Marketo or a simple nurture program is out right frustrating. Reporting is also not very good. Customer service is sub-par, so much so, we used ...

"Love the product!"

What do you like best about Adobe Marketo Engage? The ease of use and the great reporting features. I really like being able to create smart lists to pull specific data I need to drive other business goals. Great tool for A/B Testing! Allows for us to show regional how messaging works for one region and not another. We are also able to make changes for smaller regions if needed. What do you dislike about Adobe Marketo Engage? sometimes it kicks me out when I am in the middle of building a ...

"Integration with SFDC"

What do you like best about Adobe Marketo Engage? It provides Seamless experience with SFDC and has an intuitive UI What do you dislike about Adobe Marketo Engage? Sometimes pages take a lot of time to load What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo works very well with SFDC CRM, data pull and reports are easy and fast.

"Easy to use and powerful!"

What do you like best about Adobe Marketo Engage? I like the simplicity of being able to have it integrate with salesforce! What do you dislike about Adobe Marketo Engage? Sometimes the user interface looks like 1996 Recommendations to others considering Adobe Marketo Engage: Take the time to set it up correctly at first. Do not jump in and just put stuff there. Think about the plans. What problems is Adobe Marketo Engage solving and how is that benefiting you? Integration with our CRM of ...

"I use it because I have to "

What do you like best about Adobe Marketo Engage? Near seamless integration with Salesforce Ability to create extremely specific smart lists for email campaigns. What do you dislike about Adobe Marketo Engage? So many things that should be intuitive and easy, aren't. For example, common needs, like setting up an A/B subject line test is extremely complex. Tools like Campaign Monitor and MailChimp make those types of common needs much more straightforward. What problems is Adobe Marketo ...

"Enterprise level software, but that's not an excuse for poor usability"

What do you like best about Adobe Marketo Engage? It seems like no matter what marketing idea you have, Marketo can help you execute it. But that doesn't mean it's going to be quick (or affordable). Marketo is KING as marketing program revenue attribution. What do you dislike about Adobe Marketo Engage? If you don't already have a marketing ops team, expect to build one. Marketo is an incredibly complex system which can turn into a nightmare unless properly managed. Many seemingly simple ...