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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

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Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1101-1110 out of 2430

LL

Ling L

01/09/18

1 out of 5

"Poor user experience in China"

What do you like best about Adobe Marketo Engage? to be honest, still find Marketo is really pain to us. What do you dislike about Adobe Marketo Engage? need localization, user flexibility, and social integration in china What problems is Adobe Marketo Engage solving and how is that benefiting you? MA

AB

Andrew B

01/09/18

4 out of 5

"Easy to Use"

What do you like best about Adobe Marketo Engage? I like that everything is easy to navigate and user-friendly. What do you dislike about Adobe Marketo Engage? I dislike the lag-time and delays in page loads sometimes. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are discovering what works best for lead generation and ROI.

AJ

Akbar J

01/08/18

4 out of 5

"Solid Marketing automation for serious enterprise implementation"

What do you like best about Adobe Marketo Engage? Marketo is a pretty robust marketing automation system. I like the RCA application and revenue engineering pieces such as lead attributions, complex scoring algorithm, landing pages, lead source tracking. What do you dislike about Adobe Marketo Engage? Marketo is ideal for mid to large organizations with complex business, and huge marketing budget. However, it is not ideal for large multi-national organizations and disconnected marketing ...

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KP

Kara P

01/08/18

5 out of 5

"Marketo Review"

What do you like best about Adobe Marketo Engage? * Analytics, metrics, insight - it is great to know by the numbers how marketing campaigns are generating and influencing our prospect and customer behaviour. * Community site is very active and helpful. * Product is scalable - in my previous company we scaled to globally to three regions - APAC, EMEA and AMER * Integration with other digital marketing tools like Go-To-Webinar *LaunchPoint partners open up the digital marketing platform to ...

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KG

Katie G

01/08/18

4.5 out of 5

"Dynamic"

What do you like best about Adobe Marketo Engage? Can function well with complex data sets within businesses of all sizes. Ability to integrate with a wide variety of other software and trigger automated campaigns based on virtually any event within the customer journey. Very flexible and dynamic platform. What do you dislike about Adobe Marketo Engage? Can be a little clunky to navigate at first, but once you get use to it is not bad. The reporting could be easier to get granular within ...

Read more

NS

Nathan S

01/07/18

5 out of 5

"Marketo is the best-in-class Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? Marketo is the most scalable and robust Marketing Automation platform on the market today and it continues to innovate to enable today's Marketers to deliver pipeline for the organizations they support. Marketo is an extremely well integrated solution that can support a wide variety of strategies, from traditional demand gen content marketing, to highly targeted account-based marketing initiatives. One of the features that really sets ...

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NK

Nitish K

01/06/18

4.5 out of 5

"An insanely good marketing automation platform - Marketo!"

What do you like best about Adobe Marketo Engage? Oh, there are many. Jotting a few of them below - 1) Very easy and intuitive to use 2) Great SFDC integration capability 3) Features like precise A/B testing help 3) Great customer support and post sales service What do you dislike about Adobe Marketo Engage? No automation tool is perfect. There are pros and hence, there are cons - 1) Their mobile based application is useless. It is only capable of giving you a snapshot of your data and ...

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AU

Anonymous User

01/06/18

3.5 out of 5

"Marketo as the Necessary Evil"

What do you like best about Adobe Marketo Engage? Marketo is a widely recognised system that many marketers use for managing mass email campaign. It's widely used, hence it has developed a large community if end users, who can share insights & compare notes on how to set things up to be mist efficient. What do you dislike about Adobe Marketo Engage? It's a very complicated software that requires very specific knowledge to be used adequately & efficiently. Some more complex campaigns, such ...

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AU

Anonymous User

01/05/18

2.5 out of 5

"Marketing Marqueto"

What do you like best about Adobe Marketo Engage? The robust amount of capabilities that the program offers for the various member of a marketing team. What do you dislike about Adobe Marketo Engage? Setup is extensive and to get the program to run fully, a LOT needs to be implemented in the very beginning. It would be daunting for a small team/organization. Recommendations to others considering Adobe Marketo Engage: Do your research to ensure you need such a robust program. The Marketo ...

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AT

Abhay t

01/05/18

4.5 out of 5

"All -in -one Marketing Automation Suite"

What do you like best about Adobe Marketo Engage? It has everything, and it does it well. Marketo gives us every function that we need for our email marketing leads. Our team can create nurtures, one-off blasts, and event registration pages. The interface is easy to use and is very intuitive so new users are able to quickly learn how to harness its power. What do you dislike about Adobe Marketo Engage? Although the Software gives more than what you expect from a marketing automation ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].