9.5
SpotScore

Marketo Reviews in July 2026: User Ratings, Pros & Cons
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Marketo Reviews & Ratings
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Spotsaas Editor’s POV
Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more
Marketo pros and cons
Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.
Strong CRM integrations support customer relationship management and lead nurturing.
Interface is approachable enough for team members to train without extensive IT support.
Analytics and reporting provide insights for optimizing marketing strategies.
Steep learning curve for beginners, with complexity in advanced features requiring extensive training.
High subscription cost, making it less accessible for small-scale businesses or startups.
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Showing 1091-1100 out of 2430
AU
Anonymous User
01/10/18
"Great technology"
What do you like best about Adobe Marketo Engage? I love how easy it is to use and simple to schedule sends to our target market. What do you dislike about Adobe Marketo Engage? how difficult it can be to pull simple reports. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation
SB
Stephanie B
01/10/18
"Love Marketo's Flexibility"
What do you like best about Adobe Marketo Engage? Marketo is a great platform that allows for a lot of flexibility in functionality. They have an excellent culture around their product and their online community is unmatched. The tool itself is very powerful and can be manipulated in many ways to make a wide variety of marketing campaigns work. What do you dislike about Adobe Marketo Engage? The initial lift to get Marketo going makes it a large endeavor to take on and lack of ready-to-go ...
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AU
Anonymous User
01/10/18
"Comprehensive Marketing Automation Platform"
What do you like best about Adobe Marketo Engage? Automation Workflows, Design and ease of use finding what you need. What do you dislike about Adobe Marketo Engage? Cost, interface to Salesforce is an additional fee if not a Saleforce Enterprise customer. Recommendations to others considering Adobe Marketo Engage: ,Make sure you don't need API calls to connect to Salesforce What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing Automation, Email Marketing, ...
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AU
Anonymous User
01/10/18
"Does the job but not the most intuitive "
What do you like best about Adobe Marketo Engage? That it can handle large list loads and integrates with salesforce. What do you dislike about Adobe Marketo Engage? That it is not built to facilitate inbound marketing. The interface is also not very intuitive. Recommendations to others considering Adobe Marketo Engage: I would consider another, more user friendly software like Hubspot. What problems is Adobe Marketo Engage solving and how is that benefiting you? We have set up nurture ...
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AU
Anonymous User
01/10/18
"Market Leader for Marketing Automation"
What do you like best about Adobe Marketo Engage? Marketo's core product still can't be beat. It's intuitive, powerful in partnership with Salesforce, and their connected app ecosystem continues to grow. What do you dislike about Adobe Marketo Engage? Customer Success is awful, and Support is 50/50 at best. I highly recommend AGAINST paying for premier support, and I also highly recommend against buying any of their other add-on products. Their RTP and ABM add-ons, for example, are clunky ...
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AU
Anonymous User
01/09/18
"Robust Marketing Automation with tons of Flexibility"
What do you like best about Adobe Marketo Engage? The Flexibility of the software is more impressive than most other marketing automation platform. There is nearly limitless things you can do regarding email and nurture campaigns. If you have the chops, this is a good program. What do you dislike about Adobe Marketo Engage? The program is not-forgiving. If you are not well versed in the program or all of the options, you are not going to succeed. What problems is Adobe Marketo Engage ...
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AU
Anonymous User
01/09/18
"Email Marketing"
What do you like best about Adobe Marketo Engage? Analytics feature is great and insightful What do you dislike about Adobe Marketo Engage? email template is clunky and require usage of an html builder like dreamweaver What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing automation
AU
Anonymous User
01/09/18
"Marketing automation done right"
What do you like best about Adobe Marketo Engage? My favorite features are the ability to create email flows based on action, reporting capabilities, and lead scoring. What do you dislike about Adobe Marketo Engage? I wish there were more prompts when creating flows and reports. Recommendations to others considering Adobe Marketo Engage: In my opinion this is the best marketing automation tool on the market. As with any robust solution you will want to have your process completely mapped ...
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SC
Stephanie C
01/09/18
"Seamless "
What do you like best about Adobe Marketo Engage? Easy to use, great UI, great reporting is easy to put together in a short period of time. What do you dislike about Adobe Marketo Engage? Too much purple. :) That's good that's the only thing I dislike. Recommendations to others considering Adobe Marketo Engage: Make sure you know your stuff it can be tricky to learn. What problems is Adobe Marketo Engage solving and how is that benefiting you? Gaining MQLs via email engagement and distribution.
AU
Anonymous User
01/09/18
"Lots of potential"
What do you like best about Adobe Marketo Engage? Tons of features and possibilities; the software opens up possibilities we never would have known existed for us. The analytics tools make life far easier. What do you dislike about Adobe Marketo Engage? The email editor needs some work; not everyone is well versed in HTML. Full tech support costs more, which doesn't instill a lot of faith. What problems is Adobe Marketo Engage solving and how is that benefiting you? Our company was able to ...
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].