Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Great for targeted emails"

What do you like best about Adobe Marketo Engage? Can target based on location, year, interests and more. What do you dislike about Adobe Marketo Engage? There's so much there that it's overwhelming and not everything is intuitive. Some things require many steps. I would like to see things simplified/streamlined more. What problems is Adobe Marketo Engage solving and how is that benefiting you? Alumni marketing and outreach

"Good but not great"

What do you like best about Adobe Marketo Engage? I is a pretty goog platform for creating email and conducting DB marketing. What do you dislike about Adobe Marketo Engage? Could be a little stronger with Social Media and get some Content Curation capabilities. Recommendations to others considering Adobe Marketo Engage: I feel Hubspot is a better well-rounded platform, but having said that Salesforce has a much more robust CRM than Hubspot. So, if you are on Salesforce or can aford it ...

"Landing Page & Media Management"

What do you like best about Adobe Marketo Engage? That you can upload files to the media library and use the associated URL in various ways, and if that asset ever changes, all you have to do is replace the file. I was also in charge of redesigning the landing pages and found the templates some what easy to use and turn out landing pages into something much more professional. What do you dislike about Adobe Marketo Engage? There seems to be bugs within the templates that don't allow you to ...

"Fantastic MAP"

What do you like best about Adobe Marketo Engage? The integration with Salesforce! We are unique in that we do some of our lead scoring and most of our reporting in Salesforce, so having all those metrics available in both platforms was important to us. I also really appreciate that they have robust integrations with all the other tools we use. What do you dislike about Adobe Marketo Engage? The interface is so outdated, it looks like they made it in the 90s and then never updated it. You ...

"It's okay"

What do you like best about Adobe Marketo Engage? Pretty robust automation, a lot of dexterity. What do you dislike about Adobe Marketo Engage? Because it's so robust, it can be quite overwhelming. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"good software but a bit of a hassle"

What do you like best about Adobe Marketo Engage? Marketo is industry standard for email marketing and IT performance-based functions including webhooks very well What do you dislike about Adobe Marketo Engage? Marketo mobile app sweet does not work very well however it is impossible to use custom mobile app actions to trigger automations which is kind of the point. What problems is Adobe Marketo Engage solving and how is that benefiting you? Prospect and customer marketing.

"I don't personally use Marketo - but my email team does"

What do you like best about Adobe Marketo Engage? I like that Marketo allows us to automate What do you dislike about Adobe Marketo Engage? margin for error, salesforce compatibility limitations What problems is Adobe Marketo Engage solving and how is that benefiting you? n/a

"A Powerful Marketing Automation Tool"

What do you like best about Adobe Marketo Engage? One of the features that makes Marketo so powerful is the ability to build sophisticated behavior-based logic that can be used for lead scoring, moving people through the funnel, updating data, running operational campaigns, and more. I am a heavy user of Smart Campaigns and Smart Lists. I also appreciate all of the pre-built integrations available from the 400+ LaunchPoint partners What do you dislike about Adobe Marketo Engage? Performance ...

"html automated emails"

What do you like best about Adobe Marketo Engage? good looking bespoke html able to record and understand the prospect's journey What do you dislike about Adobe Marketo Engage? requires a lot of coding so its not replicable if we want to send to our partners to use often have issues with data not populating properly Recommendations to others considering Adobe Marketo Engage: have the ops team fully trained up to understand the best implementation methods and the anomalies within the ...

"Best in class, hard for small teams"

What do you like best about Adobe Marketo Engage? Best reporting and analytics available. It’s a robust system that can handle most all aspects of marketing automation What do you dislike about Adobe Marketo Engage? Requires a high degree of specialization and knowledge to do even the basics What problems is Adobe Marketo Engage solving and how is that benefiting you? We use Marketo for drip campaigns, landing page creation, and campaign analytics