Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Complicated but effective"

What do you like best about Adobe Marketo Engage? I like that I can create my own HTML emails in another program and copy the code into Marketo's back office. It gives me the freedom to design the email how I want it to look. What do you dislike about Adobe Marketo Engage? I dislike all the Marketo code that has to be added to my HTML document. I also do not like how Marketo links images from the image library. It makes editing the code in Marketo a very tedious job. Recommendations to ...

"Marketo is a Marketer's pocket knife"

What do you like best about Adobe Marketo Engage? The ability to customize your marketing programs and smart campaigns in Marketo is powerful because it allows each marketing department to customize programs to meet their organization's objectives. What do you dislike about Adobe Marketo Engage? The basic reporting and analytics modules in RCA (not RCE) are not as robust and requires the set-up of multiple smart campaigns outside of the report if you want to include custom columns in your ...

"Great functionality but difficult to navigate"

What do you like best about Adobe Marketo Engage? As someone without a background in coding, I am able to automate emails and track leads without additional education required. What do you dislike about Adobe Marketo Engage? I create many campaigns that are similar to one another, and yet the cloning process is time-consuming and error-prone. I would like to see better automation. Recommendations to others considering Adobe Marketo Engage: Creating consistent conventions allows for ease of ...

"Powerhouse tool "

What do you like best about Adobe Marketo Engage? The ability to customize your programs, sent schedule and the ability to build nurture campaigns. What do you dislike about Adobe Marketo Engage? The slowness/time out that occurs regularly without explanation. Recommendations to others considering Adobe Marketo Engage: The customer service has gone down hill since its acquisition. If you can get premier support it may be worth it. Otherwise, leveraging a consultant, especially for starting ...

"Marketing automation simplified"

What do you like best about Adobe Marketo Engage? Simply put, Marketo is a marketing automation powerhouse. It has something for every business, small or large. Generate campaigns in minutes, schedule them at your conveniences, track performance and gain insights through its robust reports. Everything you need for marketing success is at your fingertips. What do you dislike about Adobe Marketo Engage? Nothing, except for the price. It is priced fairly standard for the service; however, our ...

"Very solid marketing automation product, great for handling complexity "

What do you like best about Adobe Marketo Engage? Marketo's smart lists and smart campaigns give users lots of flexibility for managing business rules around marketing automation. The happiest Marketo users i know are ones you take advantage of this functionality. What do you dislike about Adobe Marketo Engage? Can't truly manage as a CMS, so there's always some level of disconnect between Marketo & website. Closed loop reporting lack flexibility. Customer success has never been great, but ...

"Good Product"

What do you like best about Adobe Marketo Engage? The products are quality, email is easy to use. What do you dislike about Adobe Marketo Engage? The customer service when help is needed could be improved. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email, web, analytics

"Intuitive platform at a reasonable price"

What do you like best about Adobe Marketo Engage? The integration with Salesforce! We rely on Salesforce for managing our leads database, and with other marketing automation platforms, it felt as if the did not always communicate very well, and that the fields did not always map well. With Marketo, we never experienced this issue. It's also a very intuitive platform - everything has a place and the organization is great. What do you dislike about Adobe Marketo Engage? Other platforms we've ...

"A little clunky"

What do you like best about Adobe Marketo Engage? Once it’s set up, you can see a lot of analytics and quickly. What do you dislike about Adobe Marketo Engage? Setting up campaigns is really, really clunky - it feels like an ancient program with a hundred ways to make errors - it takes forever. What problems is Adobe Marketo Engage solving and how is that benefiting you? Qualifying leads, and we’ve been able to drive MQLs with it.

"We use Marketo as our ESP."

What do you like best about Adobe Marketo Engage? Robust reporting and integration with Salesforce. What do you dislike about Adobe Marketo Engage? User interface is not intuitive, support needs improvement. What problems is Adobe Marketo Engage solving and how is that benefiting you? We send emails through Marketo.