Marketo Reviews in July 2026: User Ratings, Pros & Cons

"my experienced with this software is good for account marketing"

What do you like best about Adobe Marketo Engage? i liked most in this software its account based marketing, technology, digital advertising,and analytical for higher education What do you dislike about Adobe Marketo Engage? its security features when used this software first leant from videos and web tutorials. Recommendations to others considering Adobe Marketo Engage: with this you are able to use machine learning to match right content st right place or prospect.. nice accounting based ...

"Marketing automation with added bonuses"

What do you like best about Adobe Marketo Engage? We used lots of marketing automation platforms during my time in my last role, including MailChimp, Act-On, Eloqua and others. For the price and the added features, you can’t go wrong with Marketo. The reporting is not as robust as Eloqua, but it’s also less than half the price! And it’s dashboard is one of the best I’ve seen. What do you dislike about Adobe Marketo Engage? With everything, I wish the pricing was a bit lower. But in all ...

"Email builder not user friendly; likely underutilizing software"

What do you like best about Adobe Marketo Engage? Marketo is well adopted in the market and thus it’s easy(ish) to find others who are familiar with the program and able to provide help when you need it. What do you dislike about Adobe Marketo Engage? The email builder is not user friendly and frequently glitches - ex. Selected fonts default back to other fonts and sizes; email as viewed on Marketo interface is often vastly different than when received in various email platforms. No email ...

"Enterprise Marketing Automation - For Better or Worse"

What do you like best about Adobe Marketo Engage? Marketo is an incredible robust platform, with built-in capabilities for custom code, landing pages, email campaigns, integrating with Facebook and Google Ads and even customizing content based on user behavior for better CRO. What do you dislike about Adobe Marketo Engage? It's prohibitively expensive for many companies, and not just because of the actual product cost but also the man-hours necessary to implement the solution, review the ...

"Fun to Use, But Lots to Learn"

What do you like best about Adobe Marketo Engage? All the wonderful features! Compared to other services, this has good layouts and once synced, if very helpful with email marketing. What do you dislike about Adobe Marketo Engage? Soooo much to learn about, and sync with CRM Recommendations to others considering Adobe Marketo Engage: It is a lot to learn, but once you are in, the features are great...also the conference is wonderful. What problems is Adobe Marketo Engage solving and how is ...

"As a Marketer, I basically live in Marketo. "

What do you like best about Adobe Marketo Engage? Marketo has the widest capabilities compared to any other Marketing automation tool. I've used Eloqua and Hubspot and ActOn, while each offers a different set of use cases for different marketing maturities, database sizes, and go-to-market strategies, Marketo has the greatest breadth and allows you to cultivate your funnel as you see fit. It has a large and very helpful community of users and experts. It continues to evolve. Marketo has ...

"Amazing"

What do you like best about Adobe Marketo Engage? Allows me to streamline, automate, and measure marketing tasks and workflows, so we can increase operational efficiency and grow revenue faster. What do you dislike about Adobe Marketo Engage? Downfalls are that sync times can be slow if there are large data updates What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has allowed us to automate our day-to-day transactions and automate communications with our ...

"Marketo fits our companies needs!"

What do you like best about Adobe Marketo Engage? The email template folders and ability to manage and track campaigns What do you dislike about Adobe Marketo Engage? the User Interface seems a bit dated and could use a refresh. What problems is Adobe Marketo Engage solving and how is that benefiting you? marketing to large customer groups in a short period of time

"Get Automation Tool!"

What do you like best about Adobe Marketo Engage? The ease of setup of smart lists and campaigns. What do you dislike about Adobe Marketo Engage? Not the easiest tool to navigate at first. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email automation, list segmentation, and more.

"A powerful and flexible MA solution, but expect regular jumps in pricing and maintenance issues"

What do you like best about Adobe Marketo Engage? Marketo is extremely customizable and flexible. It's relatively easy to implement and get up and running, and their APIs are pretty useful for building custom solutions. They offer great out-of-the-box Salesforce integration capabilities, and good customer support and community. What do you dislike about Adobe Marketo Engage? The more you "automate" with Marketo, the more maintenance it requires. Which is the exact opposite of the term ...