Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Well designed marketing automation"

What do you like best about Adobe Marketo Engage? Very easy to start using it. Integration with salesforce and other tools What do you dislike about Adobe Marketo Engage? Poor reports and analytics functionality, you need to use tons of extestions to get report that you may need Recommendations to others considering Adobe Marketo Engage: Select what you need more usability or lots of features out-of-a-box What problems is Adobe Marketo Engage solving and how is that benefiting ...

"Top B2B marketing automation software"

What do you like best about Adobe Marketo Engage? Marketo can pretty much do any B2B marketing automation you want it too. From Nurtures to funnels, Marketing can optimize your business in all parts of the customer lifecycle. What do you dislike about Adobe Marketo Engage? The thing I dislike the most is the global opt out in emails and no easy way to create a subscription management center. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are running all our ...

"Integrates very well with Salesforce"

What do you like best about Adobe Marketo Engage? Building lists for campaigns out of Marketo with Data from Salesforce What do you dislike about Adobe Marketo Engage? Field mapping could be a little easier within the config settings for Marketo and for any customizations we would have to go to a consulting partner instead of having the ability to do on our own. What problems is Adobe Marketo Engage solving and how is that benefiting you? Wesbite views, sending surveys to existing ...

"Excellent functionality, incomplete documentation"

What do you like best about Adobe Marketo Engage? Marketo allows you to do so many different things - the breadth and variety of features and customization options is great. What do you dislike about Adobe Marketo Engage? Many parts of the UI are named very similar things, and the documentation does not cover those subtle differences. I spend way more time reading help docs to find the answer to things that could easily be answered with a quick definition. Recommendations to others ...

"Good program for sending emails"

What do you like best about Adobe Marketo Engage? I like the automating of so many aspects of sending emails. What do you dislike about Adobe Marketo Engage? This software takes a while to learn and I am definitely still getting acquainted. What problems is Adobe Marketo Engage solving and how is that benefiting you? This helps us reach out to potential clients consistently and easily.

"It's very powerful, but has frequent mistakes and an old design"

What do you like best about Adobe Marketo Engage? Its integration with Salesforce and the power it has to run countless programs and nurture streams is great. Designing the emails in the interface and then setting the audience directly after is nice. What do you dislike about Adobe Marketo Engage? The loading time on it is sometimes pretty ridiculous, and there are a lot of areas that the design of the actual software could look much better and be more intuitive. There is a weird glitch ...

"User Friendly Automation Tool"

What do you like best about Adobe Marketo Engage? I really enjoy working with Marketo. It’s a powerful platform but also fairly user friendly. It can be as complex or simple as you want. And there are great options out there for consultants and agencies to help you. The product documentation and user community is also very helpful. What do you dislike about Adobe Marketo Engage? I dislike the way setting up a flow is structured as folders. In Eloqua, you can see a nice flownchart of steps ...

"Amazing"

What do you like best about Adobe Marketo Engage? Marketo is the best marketing automation tool!! Simple to use, not sure why anyone wouldn’t purchase this for their company! What do you dislike about Adobe Marketo Engage? Nothing! This product is great nothing negative Recommendations to others considering Adobe Marketo Engage: Do it! What problems is Adobe Marketo Engage solving and how is that benefiting you? Actually working on lead generation, better reporting and tracking

"Intuitive to use once learning curve mastered"

What do you like best about Adobe Marketo Engage? Easy to use interface, a b testing, and nurture stream set up in one tool What do you dislike about Adobe Marketo Engage? Very steep learning curve , support is limited and expensive What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing campaigns are easy to execute, track, and analyze performance. It's also easy to optimize campaigns and implement AB testing for emails. Finally, we can create simple ...

"Email builder not user friendly; likely underutilizing software"

What do you like best about Adobe Marketo Engage? Marketo is well adopted in the market and thus it’s easy(ish) to find others who are familiar with the program and able to provide help when you need it. What do you dislike about Adobe Marketo Engage? The email builder is not user friendly and frequently glitches - ex. Selected fonts default back to other fonts and sizes; email as viewed on Marketo interface is often vastly different than when received in various email platforms. No email ...