Marketo Reviews in July 2026: User Ratings, Pros & Cons

"A lot of features but nothing flashy"

What do you like best about Adobe Marketo Engage? All the rules and triggers you can set up in the back end. What do you dislike about Adobe Marketo Engage? The landing page and email page creation. For responsive landing pages, I wish it was drag and drop functionality but it is a very difficult template that you have to fit to the guidelines. We don't like any of the templates so we have to use a separate software then code it into Marketo. Recommendations to others considering Adobe ...

"Great for landing pages and campaigns, but need an expert to set it up"

What do you like best about Adobe Marketo Engage? Marketo is very easy to design landing pages and keep track of campaigns on it What do you dislike about Adobe Marketo Engage? Setting up the campaigns and forms isn't intuitive. You need an expert to get everything to connect properly, because you will think you have it together, but it doesn't work. What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead capture for marketing campaigns, landing pages

"Every Marketer's Must Have Tool"

What do you like best about Adobe Marketo Engage? The format and layout of the software is very intuitive and syncs easily with Sales Force. I also like the left side organization of all the folders, which makes it easy to see all projects and project assets. I like how you're able to easily customize all of your landing page templates, forms and emails. The set up for content is incredibly simple and the tracking is some of the best I've seen in the industry. The function and use of all ...

"Marketing Automation made easy"

What do you like best about Adobe Marketo Engage? What I really like about Marketo is the easy to navigate UI and the integration between their various products under a single login. Additionally, the sales and support team are awesome. While I realize it is part of their job to upsell, they took an interest in our company's business goals and tailored product solutions that actually drove more conversions. What do you dislike about Adobe Marketo Engage? We used Marketo primarily for email ...

"Enterprise standard marketing system"

What do you like best about Adobe Marketo Engage? Enterprise grade, solid system, gets the job done. What do you dislike about Adobe Marketo Engage? Lots of strange edges and could have a much stronger connection to Salesforce. Support is pretty terrible What problems is Adobe Marketo Engage solving and how is that benefiting you? Inbound lead flows, automation, etc

"User Friendly Interface"

What do you like best about Adobe Marketo Engage? Of all the marketing automation programs I’ve used, Marketo is by far the most user friendly and intuitive. The interface is simple and easy to use- which is essential in quickly learning and applying the tool to my work. What do you dislike about Adobe Marketo Engage? Sometimes there is one way to do things and the route to get to that action feels like it’s one too many clicks away. Simplification in steps could be helpful. What problems ...

"I've been working in Marketo for 3 years and love it!"

What do you like best about Adobe Marketo Engage? It is such a robust tool. It has unlimited capabilities and use cases. What do you dislike about Adobe Marketo Engage? I hate that there is not a more thought out lead routing system. Recommendations to others considering Adobe Marketo Engage: Its an awesome product. What problems is Adobe Marketo Engage solving and how is that benefiting you? We use marketo for all of our lead handling/scoring tagging/email automation/lead stages and more.

"Sets The Bar"

What do you like best about Adobe Marketo Engage? Marketo is the industry's best marketing automation company. I worked for a top tier digital marketing agency, where they heavily utilized Marketo for all of their clients, including many big brands. What do you dislike about Adobe Marketo Engage? The landing page builder could be improved. Recommendations to others considering Adobe Marketo Engage: It's a better choice than Eloqua, Pardot or Silverpop, so if you are considering any of those ...

"Marketing Software Generating Prospective Buyers"

What do you like best about Adobe Marketo Engage? The ability to track emails and take action on those contacts. What do you dislike about Adobe Marketo Engage? Sometimes it can be buggy. Meaning that the data at times may be inaccurate Recommendations to others considering Adobe Marketo Engage: Strong Marketing Solution What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead Management

"Lots of functionality, but complicated"

What do you like best about Adobe Marketo Engage? I like that Marketo is very robust and has lots of functionality. We switched a little over a year ago from Pardot and have found that it is definitely a step up. We can do everything we were lacking before in Pardot. What do you dislike about Adobe Marketo Engage? The learning curve is quite steep. Everyone on the team has found it fairly challenging to learn and I still lack confidence in my ability. You really need at least one dedicated ...