Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Powerful tool for Marketing Automation"

What do you like best about Adobe Marketo Engage? Marketo is one of, if not the most, powerful marketing automation tool around today. Its intuitive design and features give markers all of the information they need to make informed decisions about how to better market to their customers, whether that is B2B or B2C. What do you dislike about Adobe Marketo Engage? At times, workarounds for specific issues in Marketo are needed because we could not solve the problem directly using the ...

"Advanced Email Marketing/Marketing Automation Platform"

What do you like best about Adobe Marketo Engage? The ease of use in implementing email marketing campaigns, and building custom landing pages to be used for advertising purposes. What do you dislike about Adobe Marketo Engage? I wish the system was slightly easier to use when it comes to editing custom templates. I've noticed that if I use the WYSIWYG editor, things don't always appear the way they look in that view. I then have to go in and edit the html to get things to display the way ...

"Marketo for email marketing"

What do you like best about Adobe Marketo Engage? Served it's purpose for simple email sends and lead tracking What do you dislike about Adobe Marketo Engage? I didn't think the user experience is very intuitive, it can be a clunky platform when starting from scratch Recommendations to others considering Adobe Marketo Engage: I had a hard time adjusting to this for email marketing compared to other platforms, once you get the hang of it it is easy to use What problems is Adobe Marketo ...

"Easy to use and useful"

What do you like best about Adobe Marketo Engage? The ability to be hands on and use the platform for all different segments of the business. The analytics feature is awesome for reporting. What do you dislike about Adobe Marketo Engage? Sometimes the platform does not allow you to run certain simple functions. The majority is moving programs into the correct platform. What problems is Adobe Marketo Engage solving and how is that benefiting you? We are closing the lead to revenue loop.

"My experience with Marketo"

What do you like best about Adobe Marketo Engage? Marketo is a very nice, robust platform. It is very powerful, yet flexible and can be manipulated to make it work the way we need it to. They have an excellent online community. It’s easy to use once you have educated yourself on the platform. What do you dislike about Adobe Marketo Engage? Reporting features could be better, it’s easy enough to pull a report, just wish the analytics were more in depth. Recommendations to others considering ...

"Best Marketing Automation Tool out there"

What do you like best about Adobe Marketo Engage? Marketo is the best marketing automation tool out there. It's easy to use, quick to get started and can handle whatever you come up with. What do you dislike about Adobe Marketo Engage? That we don't use it right now. Marketo was great and I miss it. Recommendations to others considering Adobe Marketo Engage: It's a great tool. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation and lead scoring.

"Great enterprise tool for customer outreach"

What do you like best about Adobe Marketo Engage? I like that Marketo tracks all of my prospects interactions with our companies content and email campaigns. The flames and stars ranging methodology is a quick way to decide who to reach out to. What do you dislike about Adobe Marketo Engage? The "Best Bets" leads are often not the best leads to reach out to. Recommendations to others considering Adobe Marketo Engage: Use the ecosystem tools and fully integrate it into SFDC. Can be a ...

"Great customer service, very poor onboarding!"

What do you like best about Adobe Marketo Engage? The people that we worked with to learn the ins-and-outs of Marketo. Very patient, very friendly, and very nice. What do you dislike about Adobe Marketo Engage? This tool is so hard to use! I sat through all the training sessions and still found it very difficult to navigate. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketing automation

"Stong Program, but not very user freindly"

What do you like best about Adobe Marketo Engage? I like how many things that it can do. You can set up very complicated flows for nurturing campaigns. What do you dislike about Adobe Marketo Engage? I don't like how difficult it can be to use. To set up those complicated programs and workflows, we needed to hire outside companies to help execute. Also, customer service is less than desired. The reps care more about making $$ than helping with problems. Recommendations to others considering ...

"Cloud-based email marketing for businesses of all sizes"

What do you like best about Adobe Marketo Engage? I absolutely LOVED the powerful dashboard that is included with the program. It is so nice to see at-a-glance how our initiatives are performing and how many leads we are generating! What do you dislike about Adobe Marketo Engage? The integration process with Salesforce was a little difficult. It seemed we continued having issues with fields not mapping properly and eventually decided to move to a different system as it was impacting our ...