NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Spotsaas logo

9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

Streamline your marketing, boost your results.

4

Add to compare

Marketo offers custom pricing plan

Start Free Trial

Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 1011-1020 out of 2430

AU

Anonymous User

03/12/18

5 out of 5

"Save time and money"

What do you like best about Adobe Marketo Engage? One of the best software I have used, user friendly What do you dislike about Adobe Marketo Engage? Really!! There is nothing I dislike about this at all Recommendations to others considering Adobe Marketo Engage: Worth the money What problems is Adobe Marketo Engage solving and how is that benefiting you? Unique and easy

AU

Anonymous User

03/09/18

4 out of 5

"Marketo- Great Customization and Great Learning Curve"

What do you like best about Adobe Marketo Engage? You can customize Marketo to fit almost any need you have in reporting and automation. The SFDC sync is fairly easy. What do you dislike about Adobe Marketo Engage? I dislike the fact that there is such a big learning curve and little FREE resources to learn. There is absolutely no way to learn how to use the tool unless you work for a company that has it. Hard to break into a career in automation when all these tools are impossible to use ...

Read more

AU

Anonymous User

03/09/18

5 out of 5

"Best MA Tool On The Market"

What do you like best about Adobe Marketo Engage? It's incredibly user friendly. Anyone can learn how to master Marketo -- no technical skills (such as scripting or coding) are needed. Become a Market pro does take time, but if you commit, you can learn it and really get a lot out of it. Other marketing automation tools I have used require much more technical skills. What do you dislike about Adobe Marketo Engage? Nothing. It's really an amazing tool. I love it. Recommendations to others ...

Read more

AU

Anonymous User

03/07/18

4 out of 5

"Great program - I'd recommend interviewing law firm users for additional improvements"

What do you like best about Adobe Marketo Engage? I like it's ability to integrate with Salesforce for our firm's needs What do you dislike about Adobe Marketo Engage? I dislike the fact that it requires marking contacts as private or public for integration. Makes onboarding of new users difficult, especially when the new users have very high billable rates and very little time. Recommendations to others considering Adobe Marketo Engage: Law firm clients: do your homework and see if the ...

Read more

DT

Dan T

03/06/18

1 out of 5

"Effective, but overly complicated"

What do you like best about Adobe Marketo Engage? Website usage integration and progressive profileing What do you dislike about Adobe Marketo Engage? Reporting is complicated and non-intuitive. You have to learn to think like Marketo engineers to fully understand and use this software. I am switching. Recommendations to others considering Adobe Marketo Engage: Make sure you are aligned with Marketo's strengths which to me are more aligned with older school outbound marketing. Also make ...

Read more

JG

joi g

02/22/18

5 out of 5

"Pay the money it's worth it"

What do you like best about Adobe Marketo Engage? Easy to use. and it's truly automated. I can schedule something to go out at 2 and not go back. unlike the workflows with Hubspot. but like I said with the technical support some didn't know their own product and hoping they just gave me wrong information. What do you dislike about Adobe Marketo Engage? nothing. Everything was great. We had a lot of industries so it was what we needed and on an individual situation. Recommendations to others ...

Read more

AU

Anonymous User

02/22/18

0.5 out of 5

"Thanks for stealing moeny"

What do you like best about Adobe Marketo Engage? I hate it, it is the worst. I wouldn't recommend this to my worst enemy. What do you dislike about Adobe Marketo Engage? Everything. It's difficult to use, hard to set up. Might as well run your own marketing because this requires you to be an expert. Recommendations to others considering Adobe Marketo Engage: Don't. What problems is Adobe Marketo Engage solving and how is that benefiting you? Claims Marketing doesn't do anything.

CH

Chris H

02/16/18

3 out of 5

"Marketo is a Must"

What do you like best about Adobe Marketo Engage? The UI interface is great, intuitive, and super easy to use. Customer support is readily available. What do you dislike about Adobe Marketo Engage? There's not enough guides available to diagnose issues without having to contact customer support. Recommendations to others considering Adobe Marketo Engage: I would recommend to definitely give it a try! Marketo has been great in marketing automation and generating leads. The UI interface is ...

Read more

AU

Anonymous User

02/15/18

3.5 out of 5

"Good but not completely intuitive"

What do you like best about Adobe Marketo Engage? Separate "work-spaces" enable you to keep separate marketing programs for multiple business units What do you dislike about Adobe Marketo Engage? Not completely easy to sync with SalesForce Recommendations to others considering Adobe Marketo Engage: Fully use all tutorials. They're pretty good and make the implementing the program easier What problems is Adobe Marketo Engage solving and how is that benefiting you? Lead nurturing

AU

Anonymous User

02/15/18

5 out of 5

"Global marketing manager using marketo for 4 years"

What do you like best about Adobe Marketo Engage? Marketo is the Ferrari of the MA world, offering a robust set of capabilities, ease of use. intuitive program creation and automation What do you dislike about Adobe Marketo Engage? metrics and reporting could use some work. Revenue explorer is a tad antiquated Recommendations to others considering Adobe Marketo Engage: Highly recommend if you have a very good marketing automation administrators, and a high functioning marketing management ...

Read more

Free vendor scorecard

Evaluate Marketo objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Marketo against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].