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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 1001-1010 out of 2430

AU

Anonymous User

04/10/18

4 out of 5

"good but needs more work"

What do you like best about Adobe Marketo Engage? Marketi is a good tool to use and provides alternatives to send email blasts. What do you dislike about Adobe Marketo Engage? While using it for the first time a couple of times, I screwed up on two email blasts. The reason why I screwed up: - I fixed a few typos from my email and after that I thought that since the light bulb icon seemed like it was still good to go, I didn’t know I had to set the flow again. After realizing this mistake, I ...

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LP

Linda P

04/09/18

4 out of 5

"Powerful and easy, but in need of a design refresh"

What do you like best about Adobe Marketo Engage? Marketo is the best associated with the best. Coming from contributes to customers, business lead course-plotting in order to triggered activities, Marketo helps get our causes the best folks in document period. It is not only assisted trail our leads far more specifically, but allowed all of us to learn innovations. Not really only is Marketo by itself wonderful, but their power to combine with Salesforce provides all of us with your own ...

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AU

Anonymous User

04/05/18

5 out of 5

"Digital marketing manager"

What do you like best about Adobe Marketo Engage? It’s intuitve function and user friendly platform. It was definitely built with the marketer in mind. What do you dislike about Adobe Marketo Engage? We don’t have sales force and that limits our usage of Marketo cause it doesn’t play nice with our CrM What problems is Adobe Marketo Engage solving and how is that benefiting you? Automation without manual work. Integrates well with most other marketing softwares and brings data from those ...

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AU

Anonymous User

03/30/18

3.5 out of 5

"Marketo - "

What do you like best about Adobe Marketo Engage? I love the flexibility with regard to the ability to expand the platform and integrate with many different partners. It does not seem like something any company would grow out of. The programs are easy to build and the logic Is basically common sense. Campaign cloning and the pre-built engagement programs are truly a time saver. With ample time you can produce very professional, impressive emails and landing pages. What do you dislike about ...

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AU

Anonymous User

03/23/18

2.5 out of 5

"Marketo"

What do you like best about Adobe Marketo Engage? Personally, I think the best part about Marketo is the Nurture streams and the fact that when you run out of content in that stream, you can tack new content on the end and it will start up again. Not all Marketing Automation platforms have that functionality, as far as I'm aware. What do you dislike about Adobe Marketo Engage? The interface isn't very userfriendly, the structure, how things are created and where things are stored takes a ...

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BH

Brianna H

03/23/18

3.5 out of 5

"Marketo"

What do you like best about Adobe Marketo Engage? I love how Marketo allows you to easily manage your data, and pick which target audience/list to use for each campaign. What do you dislike about Adobe Marketo Engage? It's somewhat difficult to integrate Marketo with other platforms. Recommendations to others considering Adobe Marketo Engage: Go through training and ask questions. This will allow you to problem solve on your own in the future very easily. What problems is Adobe Marketo ...

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AU

Anonymous User

03/21/18

2.5 out of 5

"Not too thrilled -- yet -- about using Marketo in our business"

What do you like best about Adobe Marketo Engage? Having access to all databases and being able to zoom in on certain segments is a huge benefit to our business. That was our main attraction to Marketo. We also appreciate the ability to integrate our social media campaign results and website forms into the system. What do you dislike about Adobe Marketo Engage? Sometimes to many on our team, Marketo seems like a not-user-friendly jumbled mess. There are many icons, only certain ways to move ...

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AU

Anonymous User

03/20/18

4 out of 5

"Observación"

What do you like best about Adobe Marketo Engage? the form of like to look up information What do you dislike about Adobe Marketo Engage? It is not necessary to change anything I think that as it complies with the requirements Recommendations to others considering Adobe Marketo Engage: It is an excellent application that should be tried, What problems is Adobe Marketo Engage solving and how is that benefiting you? to find information quickly

JP

Joshua P

03/13/18

2 out of 5

"I don't get it"

What do you like best about Adobe Marketo Engage? I can't think of anything this system does that's better than its competitors What do you dislike about Adobe Marketo Engage? Every feature is clunky and they basically define what a lack of UI and UX is. Recommendations to others considering Adobe Marketo Engage: I would choose to literally use anything else if possible. The time for overly complicated software is over. Marketo needs to get with the times or close their business. What ...

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JP

Joshua P

03/13/18

2 out of 5

"I don't get it"

What do you like best about Adobe Marketo Engage? I can't think of anything this system does that's better than its competitors What do you dislike about Adobe Marketo Engage? Every feature is clunky and they basically define what a lack of UI and UX is. Recommendations to others considering Adobe Marketo Engage: I would choose to literally use anything else if possible. The time for overly complicated software is over. Marketo needs to get with the times or close their business. What ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].