MadKudu Reviews in May 2025: User Ratings, Pros & Cons

"Powerful insights to drive action and ultimately pipeline"

What do you like best about MadKudu? I love how I can see the analysis on how my different leads are performing. This is incredibly helpful for our targeting. What really makes MadKudu stand apart is how I can see inside the typical blackbox (6sense) and can manipulate the scoring models as needed to ensure we have unique scoring for different regions and segments. This ability to tweak and test gives me so much more confidence in the resulting segmentation. What do you dislike about ...

"solid - helped a little bit with my prospecting and who to target"

What do you like best about MadKudu? gives insights on who exactly it is researching us so we're not constantly wasting time What do you dislike about MadKudu? need more results - they only suggest a couple for me to reach out to - need more detail What problems is MadKudu solving and how is that benefiting you? Madkudu is helping me break into warm/col accounts based on their interest in our product

"Great marketing tool"

What do you like best about MadKudu? The scoing is helpful to see which accounts to dig deeper into. What do you dislike about MadKudu? more on the difficult side when using it and figuring out to ease. sometimes there's not enough data to use. What problems is MadKudu solving and how is that benefiting you? I like how we're able to see which accounts are worth going after

"Game-changer for lead scoring and prioritization"

What do you like best about MadKudu? The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with. What do you dislike about MadKudu? The platform ...

"Game-changer for lead scoring and prioritization"

What do you like best about MadKudu? The scoring from the models completely changed how we were approaching the leads. We didn't have enough information in our database to score, so combining their model with our behavior analytics has saved us a lot of time. The visual aspect within Salesforce is really helpful for our sales team. They can see immediately what leads they should prioritize. They are also an absolute pleasure to work with. What do you dislike about MadKudu? The platform ...

"Simple, Intuitive, and Agile"

What do you like best about MadKudu? MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product. What do you dislike about MadKudu? I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable. What problems is MadKudu ...

"Simple, Intuitive, and Agile"

What do you like best about MadKudu? MadKudu makes it easy to integrate their technology into your tech stack. I've ditched all of my static lead scoring models for their dynamic machine-learning and trained model to help my team move quickly to address the way our market engages with our product. What do you dislike about MadKudu? I do not dislike anything about Madkudu. Their products are reliable, their service is impeccable and the entire staff is approachable. What problems is MadKudu ...

"Solves a major need"

What do you like best about MadKudu? MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind. What do you dislike about MadKudu? It's very sticky and would be hard to leave. What problems is MadKudu solving and how is that benefiting you? We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve ...

"Solves a major need"

What do you like best about MadKudu? MK solves a problem for us, it requires minimal effort to maintain, has never broken, and the team is responsive, strategic, and kind. What do you dislike about MadKudu? It's very sticky and would be hard to leave. What problems is MadKudu solving and how is that benefiting you? We need a way to focus AEs on the highest possible quality leads without depending on form fields. MK allows us to outsource this challenge and use machine learning to improve ...

"Simply the best."

What do you like best about MadKudu? I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great. Why? - Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads). - Their are one of the few that are API first (and not just a clunky UI or salesforce only thing) - They are very reactive with feature requests - They are applying predictions to a broader use case than just lead scoring. What do you dislike about MadKudu? I ...