MadKudu Reviews in May 2025: User Ratings, Pros & Cons

"Simply the best."

What do you like best about MadKudu? I've tested 5 or more lea scoring platforms. Some a good, some are crap. Madkudu is great. Why? - Their predictions are top notch (aka >70% concentration of revenue within less than 20% of leads). - Their are one of the few that are API first (and not just a clunky UI or salesforce only thing) - They are very reactive with feature requests - They are applying predictions to a broader use case than just lead scoring. What do you dislike about MadKudu? I ...

"An awesome company with high performing people and good products"

What do you like best about MadKudu? The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss. What do you dislike about MadKudu? Perhaps more signals returned on the behavioural data side What problems is ...

"Predictive scoring made simple, reliable: a must have for modern marketing teams!"

What do you like best about MadKudu? -Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...). -Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. -The API is easy to use and connect with other systems = ...

"Predictive scoring made simple, reliable: a must have for modern marketing teams!"

What do you like best about MadKudu? -Predictive scoring that compiles Firmographics (company size, geo, revenue...) + Technographics (cms, saas usage...)+ Behavioral data (what actions your best customers are taking on your site...). -Action bias: Madkudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. -The API is easy to use and connect with other systems = ...

"An awesome company with high performing people and good products"

What do you like best about MadKudu? The product is great - easily implemented from a tech perspective. But what really sells MadKudu for me is the people I have dealt with. All of the team members at MK seem to be incredibly high performers and its very noticeable in the implementation of the product and the support you receive along the way. Shout out to HM for being a boss. What do you dislike about MadKudu? Perhaps more signals returned on the behavioural data side What problems is ...

"An Integral Part of our Lead Scoring"

What do you like best about MadKudu? The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models. What do you dislike about MadKudu? There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using. What problems is MadKudu solving and how is that benefiting you? Madkudu helps us evaluate lead quality to ...

"An Integral Part of our Lead Scoring"

What do you like best about MadKudu? The scoring we use from Madkudu has been proven to be a reliable predictor of quality for us and we have been able to easily integrate it into our various lead models. What do you dislike about MadKudu? There are some limitations to Madkudu's integrations, we don't have a easy way to add behavioral modeling with them due to the tools we are using. What problems is MadKudu solving and how is that benefiting you? Madkudu helps us evaluate lead quality to ...

"Next Level Lead Scoring"

What do you like best about MadKudu? Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company. What do you dislike about MadKudu? I haven't found anything that I dislike yet. What problems is MadKudu solving and how is that benefiting you? We have 100s of new signups of our platform ...

"Next Level Lead Scoring"

What do you like best about MadKudu? Madkudu helps to give me direction on which leads to prioritize and contact the fastest. Activity within our application definitely translates to higher interest in our product which leads to be qualified opportunities. Madkudu has been a great asset to our company. What do you dislike about MadKudu? I haven't found anything that I dislike yet. What problems is MadKudu solving and how is that benefiting you? We have 100s of new signups of our platform ...

"Wildly customizable, deeply nerdy predictive scoring"

What do you like best about MadKudu? I can create a predictive model out of any data that I have, and I can do it with a highly prescriptive customer success rep who will tell me what does and doesn't make sense to create. What do you dislike about MadKudu? Predictive model means positive and negative score signals are harder to discern and convey to other teams, and greater education is required on the part of the user. Interfacing with the MadKudu team can sometimes be a little tricky ...