Popular alternatives include Outgrow, ActiveCampaign, CleverTap, Moosend and Ackwire.
Key factors include Website Visitor Tracking, Landing Pages, Email Drip Campaigns, Campaign Segmentation, Analytics (ROI Tracking) and pricing.
Tools like CleverTap, ActiveCampaign, Adobe Marketo Engage, Kajabi and SharpSpring are best for small businesses for Marketing Automation Software.