Popular alternatives include AppNexus Programmable Platform, Platform.io, AdMachine White Label DSP, Avazu Mobile DSP and Admedo.
Key factors include Audience Targeting, Reporting, Private Marketplace, Retargeting, AI Optimization and pricing.
Tools like StackAdapt, The Trade Desk, Choozle, Adzooma and Hybrid Platform are best for small businesses for Demand Side Platform (DSP).