Popular alternatives include AppNexus Programmable Platform, OrbitSoft DSP, Platform.io, Avazu Mobile DSP and Admedo.
Key factors include Audience Targeting, Budget Management, Reporting, Omnichannel Campaign Management, Real-time Bidding and pricing.
Tools like StackAdapt, The Trade Desk, Choozle, Adzooma and Hybrid Platform are best for small businesses for Demand Side Platform (DSP).