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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in May 2025: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.4

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Starts from $45/Month, also offers free forever plan

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Klaviyo Reviews & Ratings

4.4

Very Good

Based on 1985 ratings & 704 reviews

Rating Distribution

Excellent

(630)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Expert's Review

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 81-90 out of 704

CM

Constance M

02/21/23

5 out of 5

"Happy we made the switch!"

What do you like best about Klaviyo? Klaviyo makes the most of a company's efforts. I especially like toggling between mobile and desktop to ensure emails look their best.

CE

Christen E

02/21/23

5 out of 5

"Easy and Intuitive, Great Customer Support"

What do you like best about Klaviyo? In my old role, I was accustomed to a competitor's system. Klaviyo was an easy transition, with more capability. Very pleased.

KD

Katherine D

02/21/23

5 out of 5

"In depth-analytics make this platform top-tier"

What do you like best about Klaviyo? Analytics and reporting, ease of editing, and we very specifically like the feature to suggest products to our customers based on behavior.

BA

Bryanna A

02/21/23

5 out of 5

"User friendly, efficent."

What do you like best about Klaviyo? User friendly interface and solid analytics. What do you dislike about Klaviyo?

CC

Chris C

02/21/23

5 out of 5

"Almost everything you need to communicate with customers in your applications and marketing"

What do you like best about Klaviyo? I like that Klayvio provides both transactional and marketing emails and texts for our customer communications. It makes things easy as a developer. You integrate the events into your app and then the marketing team and others can use the interface to create any flow they want to communicate with the customer. There is a lot of flexibility. Also having profiles with all the communication in one place is critical to providing customers with a great ...

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KM

Kyle M

02/21/23

5 out of 5

"Best choice for email and your customer database"

What do you like best about Klaviyo? It's obviously a best in class email marketing tool. It's recently made strides in its SMS capabilities. And, it's also a great way to store and filter your customer data. It integrates will all of the major platforms and even provides a solid API for custom integrations. Their CSM's are also amazing to work with.

BH

Brady H

02/21/23

5 out of 5

"A power house of customer communication"

What do you like best about Klaviyo? The versatility! We've been enjoying the data rich analytics and easy email builder for automations and scheduled campaigns. It's much smarter than constant contact.

TW

Taylor W

02/21/23

5 out of 5

"Easy To Use & Cost Effective ESP"

What do you like best about Klaviyo? Klaviyo has an easy-to-use interface and is a very cost-effective ESP compared to other pricing solutions. What do you dislike about Klaviyo?

RC

Ray C

02/21/23

5 out of 5

"Great ESP"

What do you like best about Klaviyo? one of the best ESP. Great automation and easy platform.

VR

Vira R

02/21/23

5 out of 5

"Very user friendly platform"

What do you like best about Klaviyo? Very user friendly. The drag and drop feature makes it very easy to design our own emails with minimal graphic design experience. Also love how easy it is to create an automated flow.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].