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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 81-90 out of 708

AU

Anonymous User

03/11/23

5 out of 5

"Flows are amazing!"

What do you like best about Klaviyo? We use Klavio and rely on it's great integration with shopify to collect data that helps us customize and personalize our automated flows, it's just amazing when you can use the products inside the abandoned cart to customize the emails

AU

Anonymous User

03/11/23

5 out of 5

"Flows are amazing!"

What do you like best about Klaviyo? We use Klavio and rely on it's great integration with shopify to collect data that helps us customize and personalize our automated flows, it's just amazing when you can use the products inside the abandoned cart to customize the emails

EO

Erika O

02/24/23

5 out of 5

"Highly recommend for e-comm companies on Shopify"

What do you like best about Klaviyo? The shopify integration is the best I have seen in the ESP space. Klaviyo is intuitive, easy-to-use and provides great metrics to help optimize performance.

EO

Erika O

02/24/23

5 out of 5

"Highly recommend for e-comm companies on Shopify"

What do you like best about Klaviyo? The shopify integration is the best I have seen in the ESP space. Klaviyo is intuitive, easy-to-use and provides great metrics to help optimize performance.

CM

Constance M

02/21/23

5 out of 5

"Happy we made the switch!"

What do you like best about Klaviyo? Klaviyo makes the most of a company's efforts. I especially like toggling between mobile and desktop to ensure emails look their best.

BA

Bryanna A

02/21/23

5 out of 5

"User friendly, efficent."

What do you like best about Klaviyo? User friendly interface and solid analytics. What do you dislike about Klaviyo?

CC

Chris C

02/21/23

5 out of 5

"Almost everything you need to communicate with customers in your applications and marketing"

What do you like best about Klaviyo? I like that Klayvio provides both transactional and marketing emails and texts for our customer communications. It makes things easy as a developer. You integrate the events into your app and then the marketing team and others can use the interface to create any flow they want to communicate with the customer. There is a lot of flexibility. Also having profiles with all the communication in one place is critical to providing customers with a great ...

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KM

Kyle M

02/21/23

5 out of 5

"Best choice for email and your customer database"

What do you like best about Klaviyo? It's obviously a best in class email marketing tool. It's recently made strides in its SMS capabilities. And, it's also a great way to store and filter your customer data. It integrates will all of the major platforms and even provides a solid API for custom integrations. Their CSM's are also amazing to work with.

BH

Brady H

02/21/23

5 out of 5

"A power house of customer communication"

What do you like best about Klaviyo? The versatility! We've been enjoying the data rich analytics and easy email builder for automations and scheduled campaigns. It's much smarter than constant contact.

TW

Taylor W

02/21/23

5 out of 5

"Easy To Use & Cost Effective ESP"

What do you like best about Klaviyo? Klaviyo has an easy-to-use interface and is a very cost-effective ESP compared to other pricing solutions. What do you dislike about Klaviyo?

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].