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9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo Reviews in September 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.78

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Klaviyo Reviews & Ratings

4.78

Excellent

Based on 625 ratings & 708 reviews

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Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terrible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Onboarding is straightforward, including for businesses with limited tech resources.

  • Interface is accessible to non-technical users.

  • Email and SMS automation supports personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 91-100 out of 708

RC

Ray C

02/21/23

5 out of 5

"Great ESP"

What do you like best about Klaviyo? one of the best ESP. Great automation and easy platform.

VR

Vira R

02/21/23

5 out of 5

"Very user friendly platform"

What do you like best about Klaviyo? Very user friendly. The drag and drop feature makes it very easy to design our own emails with minimal graphic design experience. Also love how easy it is to create an automated flow.

RM

Raj M

02/21/23

5 out of 5

"Excellent Emailer SAAS software."

What do you like best about Klaviyo? Segmentation, the tracking ability and also the flows. What do you dislike about Klaviyo?

AC

Analise C

02/21/23

5 out of 5

"Obsessed with Klaviyo."

What do you like best about Klaviyo? I have used Klaviyo for the past few years at different companies in different categories. It is super intuitive and is filled with data and information to get you making the right choices when it comes to lifecycle marketing.

AC

Ari C

02/21/23

5 out of 5

"A terrific choice for SMBs to improve their email strategy."

What do you like best about Klaviyo? User interface is simple if you're familiar with CMS interfaces. Terrific options for extensibility with other services (Attentive, Shopify, etc). Great customer support.

TC

Tyler C

02/21/23

5 out of 5

"Great platform!"

What do you like best about Klaviyo? Highly customizable and user-friendly. It streamlines the process of email marketing really well. Integration with Shopify is excellent.

LC

Lori C

02/21/23

5 out of 5

"A fully integrated app with Shopify expanding our audience and revenue!"

What do you like best about Klaviyo? Klaviyo is not just an email platform. It's a full marketing app that allows customer targeting in thoughtful ways to make their experience the best it can be.

CS

Caelin S

02/21/23

5 out of 5

"Love Klaviyo, would never go back to anything else."

What do you like best about Klaviyo? Very easy interface, straightforward segmentations and flows. What do you dislike about Klaviyo?

AU

Anonymous User

02/21/23

5 out of 5

"Easy to use with complex capabilities"

What do you like best about Klaviyo? Klavioy is a great tool that is intuitive, with a ton of resources to get you started. The Klaviyo academy is a great way to get started, and the customer service is very helpful. Anytime my team has a new strategy or idea we want to test, we get useful insights from the Klaviyo team and resources.

PH

paul h

02/21/23

5 out of 5

"Great CRM Experience"

What do you like best about Klaviyo? I will be honest, we've moved onto Braze but for the years I used Klaviyo, I think it was great. The automated flows, ease of use, segmentation and data ingestion was great.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].