NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

Add to compare

Klaviyo offers custom pricing plan

Get Pricing Details

Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 691-700 out of 708

DC

David C

07/29/19

5 out of 5

Absolutely Necessary! Best Email Marketing Tool. PERIOD

What do you like best? The ability to set up flows & do thing automatically is simply second to none. There is no one as good. I tried everything else. This one is the best. If you want to be a successful ecommerce owner you need Klaviyo. What do you dislike? I can't think of anything I dislike at all. Recommendations to others considering the product: It is a no brainer. If you want to do email well, you use Klaviyo. Simple as that. What problems are you solving with ...

Read more

SG

Scott G

07/29/19

5 out of 5

Best Email system for E-Commerce Shopify Store owners

What do you like best? The Klaviyo integration is so tight - you will think it is part of shopify but on steriods What do you dislike? Klaviyo is best suited with a shopify store - would like to use this on all my sites. Even the non E-Commerce sites. What problems are you solving with the product? What benefits have you realized? Connectivity with Shopify and how we can monetize the activities to grow our business from each customer interaction.

JD

Jeannell D

07/29/19

5 out of 5

Best Email Automation for Sales!

What do you like best? I've used other email marketing crms and unlike Klaviyo they don't have an user friendly interface. I love how easy it is to jump into Klaviyo and get started out the box. The emails look great and are very easy to build. They've thought of a lot of functionality that leads to sales. Their browse abandonment automation is amazing! The ability to easily segment customers is what I believe differentiates them the most from other CRMS. When I started email, was barely ...

Read more

RW

Richard W

07/28/19

4 out of 5

Its so easy to use

What do you like best? Integration is easy; Klaviyo just integrates with Shopify and other apps without any problems or issues. The email templates are easy to use, look great and are converting well for us. Open rates are better than our previous platform. What do you dislike? You can't embed video in emails, only GIFs which click through to the video. Not sure whether this impacts on open rates and conversions; we can't AB test because we can't use video! Recommendations to ...

Read more

AI

Administrator in Cosmetics

07/28/19

5 out of 5

The Highest Performing Email System

What do you like best? Klaviyo allows us to initiate real conversations with customers and prospects, based on what they're actually doing. People actually want to hear from us now that Klaviyo has given us the ability to personalise messages. What do you dislike? There is very little I dislike about Klaviyo. If pressed for an answer, the only thing I could say is that I do need to doublecheck my logic when it comes to automated flows. But that comes down to the human, not the ...

Read more

DF

David F

07/26/19

5 out of 5

Hands down the best marketing tool your online business will use.

What do you like best? I love the automation that Klayvio offers. Our automatic flows make us money without us having to do anything at all. If we didn't even send a single email blast, the flows alone pay for its self. I also love the ease of setting up audiences for campaigns. What do you dislike? I don't have any major qualms to bring up, but I guess the only thing would be that we have to pay for a lot of our audience that we don't use. It's rare that we blast out to as many ...

Read more

NJ

Nevin J

07/26/19

5 out of 5

Great software

What do you like best? It is very flexible and does everything we need it to do. There is no question that the features set you will require will be part of it. What do you dislike? Not much to be honest. The only thing is that they don't work on your Shopify store directly but they will always guide you on how things need to be done. Recommendations to others considering the product: Use all the features that they provide What problems are you solving with the product? ...

Read more

MP

Melissa P

07/26/19

5 out of 5

Superior Product and continues to get better!

What do you like best? Intuitive design leads you through create email automated flows in a fun and simple way! I love seeing so much information about customer behavior in their profile. Klaviyo continues to release new features and i'm really excited to use the best-deliverability-predictor tool. What do you dislike? They are very strict on hard bounce rates, unsubscribe rates, and spam complaint rates (I refer to this as Klaviyo jail, ha ha). So, be very sure your lists are ...

Read more

UI

User in Retail

07/26/19

4.5 out of 5

Excellent platform

What do you like best? Great integration with our online store. Quality insights. What do you dislike? The editor is sometimes quite clunky, particularly when it comes to font and spacing. What problems are you solving with the product? What benefits have you realized? Better understanding of customer behaviour.

MH

Meggan H

07/26/19

4.5 out of 5

Great email provider for e-commerce

What do you like best? Really easy set up and integration with my e-commerce store. The flows are easy to use and lots of customization is available. What do you dislike? Is a bit pricy particularly as your list grows. Recommendations to others considering the product: If you are an e-commerce store I highly recommend it. What problems are you solving with the product? What benefits have you realized? Klaviyo has increased my conversion rate thanks to the easy ...

Read more

Free vendor scorecard

Evaluate Klaviyo objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Klaviyo against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].