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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 701-708 out of 708

AB

Alex B

07/25/19

5 out of 5

Klaviyo? YES, Absolutely!

What do you like best? How easy it is to customize email templates to match my brand. No coding necessary so I can jump right in and start customizing campaigns and keep a good workflow. Great tutorials with step by step instruction. What do you dislike? Templates could fill the whole page. The photo library could have different folders to better organize the photos. THis would save time when choosing a specific photo for a campaign. I haven't found any yet. Whenever I ...

Read more

UI

User in Health, Wellness and Fitness

07/25/19

5 out of 5

Amazing Email Automation System!

What do you like best? I have tried so many programs over the years and found that Klaviyo meets my expectations every time. It's so easy to use and always reliable! I also find that its the only program that I feel the most comfortable referring friends and colleagues to use. What do you dislike? There isn't much to dislike about this program. Maybe one suggestion would develop an app for mac and create a dark mode version. What problems are you solving with the product? What ...

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UI

User in Retail

07/25/19

5 out of 5

Fantastic service with great support

What do you like best? Integrates easily with our online and into POS. The user interface is straightforward and easy to use. What do you dislike? Nothing. But I hope it ads SMS services. Recommendations to others considering the product: Klaviyo is great. Just get it. What problems are you solving with the product? What benefits have you realized? More dynamic emails and better-controlled flows. We have noticed an increase in email revenue.

KC

Karly C

07/25/19

5 out of 5

We use Klaviyo for all of our clients - we've worked with over 100 eCom stores

What do you like best? It's super easy to use and provides all analytics that we need. We love Klaviyo and will never use anything else. What do you dislike? The limited fonts and how it can be difficult to edit the font in the drag and drop builder. Recommendations to others considering the product: We specifically chose to use Klaviyo because it is the ESP of choice of most eCommerce stores. What problems are you solving with the product? What benefits have you ...

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AI

Administrator in Retail

07/25/19

5 out of 5

Saves me time and makes money!

What do you like best? It's such an easy way to automate everything to do with emails and customer contact. The suggested email flows they have improve my business drastically. What do you dislike? This is a very hard question, there's actually not much to dislike. For an early e-commerce business, it saves an amazing amount of time and contributes to revenue. What problems are you solving with the product? What benefits have you realized? Analyics, email and tracking of ...

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TL

Tim L

07/24/19

4.5 out of 5

Work smarter not harder

What do you like best? Klaviyo is always on the leading edge of what's new and what's working best in e-commerce email marketing. What do you dislike? I think that the account success managers are a little more hands-off than I would like. Recommendations to others considering the product: If you are looking to upgrade your email marketing strategy then you need to take a deep look into Klaviyo. What problems are you solving with the product? What benefits have you ...

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JL

Jonathan L

07/24/19

4.5 out of 5

very positive. great customer support. great insights

What do you like best? customer support is always there to help. Like being able to dig into the data What do you dislike? i think there can be even more analytics and better ways to view and pull the relevant data What problems are you solving with the product? What benefits have you realized? better understanding of customer and their email behaviour

MC

MARIAN C

07/24/19

5 out of 5

Probably the best marketing automation and email platform out there

What do you like best? I love how easy integrates with my Shopify store, imports all my customers data and the segmentation is very easy and intuitive. The workflows are easy to build, you can create a follow-up sequence in no time. Klaviyo segments update automatically, so you can worry less about manually maintaining lists, and spend your time on new ideas instead. It’s never been so easy to create powerful, consistent cross-channel marketing campaigns. Integrate with Facebook ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].