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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 671-680 out of 708

UI

User in Retail

09/25/19

4.5 out of 5

So thankful we switched

What do you like best? Klaviyo is more integrated with our site What do you dislike? Some WYSWYG features don’t work as I’d like What problems are you solving with the product? What benefits have you realized? A lot easier to report and track our sales and attribute them to email

MR

Marisa R

09/25/19

4.5 out of 5

The most powerful program for targeted marketing!

What do you like best? I love the power that Klaviyo allows for when it comes to maximizing segmentation, and allowing a company to communicate with its customers in a personalized way. What do you dislike? Klaviyo can feel overwhelming when you are a part of a small team, managing a multitude of flows is confusing and hard to oversee it all unless you have the bandwidth. What problems are you solving with the product? What benefits have you realized? Klaviyo has solved our ...

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DD

Doug D

09/25/19

4.5 out of 5

Email Marketing

What do you like best? Optimizing email to increase revenue and keep the brand top of mind. What do you dislike? Working as a partner is difficult, especially as an agency. What problems are you solving with the product? What benefits have you realized? Abandoned carts.

UI

User in Consumer Goods

09/25/19

4.5 out of 5

Great for small business!

What do you like best? Klaviyo has been super helpful for growing our small business and getting our name out! What do you dislike? It can be hard to get the pricing correct when you have a variable list What problems are you solving with the product? What benefits have you realized? We're getting more people familiar with our brand - which has proven to be the most difficult part of starting the business!

UI

User in Retail

09/25/19

4.5 out of 5

The CRM platform I've been waiting For

What do you like best? The ease of the campaign creations are so user friendly. I can easily create email campaigns that requires not starting from scratch. What do you dislike? I can't go A/B testing and create templates from off a successful campaign that works. What problems are you solving with the product? What benefits have you realized? The smart sending I dont like how it doesn tell me where it has already sent the emails. I need to know how many it has sent.

UI

User in Apparel & Fashion

09/19/19

5 out of 5

Great Experience

What do you like best? I like the simplicity of use of Klaviyo and the campaigns customizing and structure. What do you dislike? The pricing is a bit high for new stores Recommendations to others considering the product: Create and schedule campaigns for the whole month in advance What problems are you solving with the product? What benefits have you realized? A simple way to create an email list for your store. Easy to send campaigns and emails. I wish there a ...

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CI

Consultant in Airlines/Aviation

09/12/19

3 out of 5

Good email marketing platform for e commerce

What do you like best? The ease with wgich you can create email templates and modify the existing ones. Create workflows and see the performance. Its all handy and quick. What do you dislike? Dynamic properties cannot be used in email templates for specific needs Recommendations to others considering the product: Good pick for small companies for automating marketing What problems are you solving with the product? What benefits have you realized? Us8ng klaviyo for ...

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SS

Stephanie S

09/03/19

4.5 out of 5

Klaviyo has an activity panel where we can order our campaigns

What do you like best? Klaviyo likes us very much because of the power with which he increases our presence on the internet, opening up great access to well-known sites, as in the case of Facebook. We like that it can be integrated into the index exchange platform, and also work with MSN and outbrain. Klaviyo brings integrated many functions to customize the retargeting on mobile devices, and to be able to track the conversion of our traffic on the web. What do you dislike? The ...

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WS

Wendy S

08/20/19

4.5 out of 5

Great software to manage my email marketing campaigns.

What do you like best? I love Klaviyo, this is an excellent software to manage my email marketing campaigns, this platform offers me many professional templates to increase the interactions of my emails. I also like that it is an easy to use software, I can create email marketing campaigns using the actions that my users perform on my website. I love that I can design sequence diagrams, so it is much easier to design email marketing campaigns, it is more visual and has better results. ...

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GS

Gyve S

08/16/19

4.5 out of 5

If you run an E-commerce Store on Shopify don't look anywhere else

What do you like best? We used mailchimp and drip before migrating to Klaviyo. Klaviyo integrates seamlessly with Shopify and has some pretty powerful draft flows you can start using right out of the box. They also have predictive ai tools that is pretty amazing (turns on after 6 months of us as needs to collect data). Oh and you can sync your dynamic lists (based on shop behavioud) with FB ads -yes that's worth a million bucks right there! Klaviyo's integration with Shopify is so strong ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].