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9.5

Spot Score

Klaviyo - Marketing Automation Software

Klaviyo Reviews in June 2026: User Ratings, Pros & Cons

Effortless automation for successful marketing.

4.79

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Klaviyo offers custom pricing plan

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Klaviyo Reviews & Ratings

4.79

Excellent

Based on 708 ratings & 708 reviews

Rating Distribution

Excellent

(634)

Very Good

(58)

Good

(5)

Poor

(0)

Terible

(11)

Spotsaas Editor’s POV

Klaviyo continues to solidify its position as a powerhouse for email and SMS marketing, especially for eCommerce businesses. With its intuitive interface and robust feature set, even those with minimal tech experience can effectively create sophisticated campaigns and automation flows. Its seamless integrations with platforms like Shopify and BigCommerce simplify ...Read more

Klaviyo pros and cons

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

  • Smooth onboarding experience, making platform transitions and initial setups effortless for users, including businesses with limited tech resources.

  • Easy-to-use interface with user-friendly features, making it accessible even for non-technical users.

  • Powerful email and SMS automation capabilities that enhance marketing efforts with personalized workflows and detailed audience segmentation.

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.

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Showing 621-630 out of 708

YM

Yuliia M

09/25/19

5 out of 5

The best solution for ecommerce businesses

What do you like best? Klaviyo is amazing. I like how its employees clearly see the direction they should go in. It has all the necessary data/metrics that are the most important for online stores. I like their analytics tabs that is very powerful and allows you to see how your email program performs right there, instantly, with just one click. Also the staff is very helpful. What do you dislike? Sometimes there are delays in processing (reports, analytics, segments). What ...

Read more

SW

Steve W

09/25/19

5 out of 5

Cool email

What do you like best? Send what we want to who we want. send the right message. What do you dislike? Need more options, more data, more way to choose who to send to. What problems are you solving with the product? What benefits have you realized? send to the right person.

DM

Dina M

09/25/19

5 out of 5

Taking our email automation to the next level

What do you like best? Though the advanced flows we have expanded our revenue streams and opened up our ability to upsell numerous additional products to our customers. What do you dislike? We are unable to create full customer profiles because each transaction by a customer overrides the previous one. However I believe that this is being worked on by Klaviyo to allow this functionality What problems are you solving with the product? What benefits have you realized? We were ...

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CG

Carolina G

09/25/19

5 out of 5

Klaviyo is Great!

What do you like best? Klaviyo is a very efficient platform, straight forward and easy to use. As far as setting up emails go, we've never had an issue. What do you dislike? I wish it had a more organized dashboard with a simple overview. What problems are you solving with the product? What benefits have you realized? It's easy to use for email marketing, inputting creative assets is very easy.

CS

Craig S

09/25/19

5 out of 5

Best system for ecommerce

What do you like best? Integrations with platforms make personalization much more effective What do you dislike? Nothing really stands out as something that I dislike What problems are you solving with the product? What benefits have you realized? Getting the tailored emails in the hands of our customers

UI

User in Apparel & Fashion

09/25/19

5 out of 5

An email marketers dream

What do you like best? Klaviyo offers a super easy to use interface as well as accurate data. I think their ability to simplify such a robust platform into something so user friendly speaks about their understanding of their clients. What do you dislike? It's a 40 character minimum so I have to write something, butttt I honestly don't dislike anything. Maybe the long wait times for livechat...? What problems are you solving with the product? What benefits have you realized? ...

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AI

Agency in Public Relations and Communications

09/25/19

5 out of 5

Great tool for eCommerce retailers

What do you like best? Klaviyo is one of the most user-friend ESPs I've worked with. They are constantly releasing new products (usually ones that a customer has requested) and are always available to support all our clients. What do you dislike? I love almost everything, but it would be great to see more in-depth report options inside the database. Right now, we rely on a mix of Klaviyo and Google Analytics to cover all our bases. What problems are you solving with the ...

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JR

Justine R

09/25/19

5 out of 5

Like Instagram or Facebook --- but for Lifecycle/Email Marketing

What do you like best? Klaviyo integrates with a ton of platforms so it is easy for me on-board my clients onto it. The platform is user friendly and intuitive for the most part. What do you dislike? Klaviyo isn't really optimized for B2B businesses as much as I would like it to be. I don't know how to use the platform to nurture a lead without selling something. Also, more flow options would be awesome. Recommendations to others considering the product: Poke around, test ...

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A

Andres A

09/25/19

5 out of 5

Klaviyo, a money maker, a business inteliggence tool and personalization.

What do you like best? Klaviyo gives us the ability to know our customer, talk to them in a direct way and have revenue generator not depended on paid ads. What do you dislike? At the moment the atributtion to email includes shipping and tax and should be net revenue. What problems are you solving with the product? What benefits have you realized? At the moment we solve relevance.

OS

Obeth S

09/25/19

5 out of 5

Best platform to grow your business

What do you like best? Klaviyo gathers the most data from your customers and let you use it to communicate with them in the most relevant way. What do you dislike? That the support hours end at 5 pm eastern time What problems are you solving with the product? What benefits have you realized? We can learn more and understand better our customers. The benefit is being able to create better relationships with the customers.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].